The Chinese Social Media Stars Unknowingly Going Viral in the West

 /  Streaming  / 
A growing number of Chinese viral short videos are reuploaded on Western social media accounts, bringing them global attention. And in most cases, the original creators are not even aware of it. Read More

Headlines from China: Lychee Film Festival Showcases 17 Chinese Films in Madrid

 /  Headlines From China  / 
The 3rd edition of the Lychee International Film Festival, a Madrid-based film festival focused on Chinese cinema, opened on September 11. Read More

Douyin’s Short-Video Creators Get More Audience-Targeting Tools

 /  News  / 
The tools — including one for traffic optimization and a new content management system —will allow 10 million more people to make money on the platform in the next 12 months, said Zhi Ying, Douyin’s general manager for marketing. Read More

Tencent Aims to Challenge Douyin with $1.5 Billion Investment in Kuaishou

 /  News  / 
Tencent is in talks with short video app Kuaishou, known as Kwai in English, about investing between $1 billion and $1.5 billion in the platform. Details of a potential deal have already emerged on Chinese financial blog IPO Zaozhidao. Read More

Why DMOs Must Look Beyond Celebrity Endorsements

 /  Entertainment Marketing  / 
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More

The Livestreamer Thriving in a Desolate Chinese Coal Town

 /  News  / 
A native of China’s northeast has found unlikely success with online videos broadcast from his desiccated hometown. Read More

Short Video App Kuaishou Launches Youth Control Feature

 /  News  / 
Tencent-backed Kuaishou aunched on Thursday a “youth mode” that restricts underage user access on the platform, following Douyin in creating in-app ecosystems designed specifically for young users. Read More

15 Seconds of Fame: Short Video Apps Taking the Mobile Market by Storm

 /  Entertainment Marketing  / 
Two companies join forces to create the first global digital media app that can succeed inside and out of China. Read More

Short Video App Kuaishou Doubles Down on Domestic E-commerce

 /  Entertainment Marketing  / 
Content-driven e-commerce is a growing trend in China. Rival short video platform Douyin rolled out a shopping cart feature earlier this month. Similarly, large e-commerce platforms are seeking partnerships with content creators to drive their sales. Read More

Chinese Short Video App Kuaishou Launches AR Avatar Feature

 /  News  / 
Animated cartoon avatars are now making their way into China’s popular bite-sized videos, with Tencent-backed short video app Kuaishou releasing an AR avatar feature dubbed “Kmoji.” Read More