Headlines from China: ‘Star Wars: The Rise of Skywalker’ Rumored to Release in China and the U.S. Simultaneously

 /  Headlines From China  / 
If the rumor turns out to be true, this will be the first Star Wars film to be released in China day and date with North America. In the past, Star Wars movies were usually released in China one month after its North American opening. Read More

Why China’s Cancer Patients Are Sharing Their Lives on Douyin

 /  Chinasplaining  / 
Livestreaming platforms offer young patients a source of support, a sense of community, and the chance to redefine themselves. Read More

Kuaishou Launches Curated Short Video App Taizan

 /  News  / 
In addition to boosting daily active users (DAUs) of its main app, Kuaishou has been actively building out its content ecosystem to compete with Bytedance. Read More

Can Livestreaming Lift China Out of Poverty by 2020?

 /  Chinasplaining  / 
China’s video and e-commerce platforms say they’re putting rural content creators on the path to fame and fortune, but questions persist about whether their poverty-busting initiatives can actually make a difference. Read More

The Chinese Social Media Stars Unknowingly Going Viral in the West

 /  Streaming  / 
A growing number of Chinese viral short videos are reuploaded on Western social media accounts, bringing them global attention. And in most cases, the original creators are not even aware of it. Read More

Headlines from China: Lychee Film Festival Showcases 17 Chinese Films in Madrid

 /  Headlines From China  / 
The 3rd edition of the Lychee International Film Festival, a Madrid-based film festival focused on Chinese cinema, opened on September 11. Read More

Douyin’s Short-Video Creators Get More Audience-Targeting Tools

 /  News  / 
The tools — including one for traffic optimization and a new content management system —will allow 10 million more people to make money on the platform in the next 12 months, said Zhi Ying, Douyin’s general manager for marketing. Read More

Tencent Aims to Challenge Douyin with $1.5 Billion Investment in Kuaishou

 /  News  / 
Tencent is in talks with short video app Kuaishou, known as Kwai in English, about investing between $1 billion and $1.5 billion in the platform. Details of a potential deal have already emerged on Chinese financial blog IPO Zaozhidao. Read More

Why DMOs Must Look Beyond Celebrity Endorsements

 /  Entertainment Marketing  / 
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More

The Livestreamer Thriving in a Desolate Chinese Coal Town

 /  News  / 
A native of China’s northeast has found unlikely success with online videos broadcast from his desiccated hometown. Read More