Tencent Aims to Challenge Douyin with $1.5 Billion Investment in Kuaishou

 /  News  / 
Tencent is in talks with short video app Kuaishou, known as Kwai in English, about investing between $1 billion and $1.5 billion in the platform. Details of a potential deal have already emerged on Chinese financial blog IPO Zaozhidao. Read More

Why DMOs Must Look Beyond Celebrity Endorsements

 /  Entertainment Marketing  / 
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More

The Livestreamer Thriving in a Desolate Chinese Coal Town

 /  News  / 
A native of China’s northeast has found unlikely success with online videos broadcast from his desiccated hometown. Read More

Short Video App Kuaishou Launches Youth Control Feature

 /  News  / 
Tencent-backed Kuaishou aunched on Thursday a “youth mode” that restricts underage user access on the platform, following Douyin in creating in-app ecosystems designed specifically for young users. Read More

15 Seconds of Fame: Short Video Apps Taking the Mobile Market by Storm

 /  Entertainment Marketing  / 
Two companies join forces to create the first global digital media app that can succeed inside and out of China. Read More

Short Video App Kuaishou Doubles Down on Domestic E-commerce

 /  Entertainment Marketing  / 
Content-driven e-commerce is a growing trend in China. Rival short video platform Douyin rolled out a shopping cart feature earlier this month. Similarly, large e-commerce platforms are seeking partnerships with content creators to drive their sales. Read More

Chinese Short Video App Kuaishou Launches AR Avatar Feature

 /  News  / 
Animated cartoon avatars are now making their way into China’s popular bite-sized videos, with Tencent-backed short video app Kuaishou releasing an AR avatar feature dubbed “Kmoji.” Read More

Kuaishou Returns to WeChat After Six-month Ban

 /  News  / 
After being outlawed by WeChat for six months, Kuaishou videos can once again be shared on the Moment’s feed, according to local media reports Read More

Headlines from China: DreamWorks Introduces Slew of Upcoming Films to Chinese Audience

 /  Headlines From China  / 
Recently, DreamWorks Animation hosted a promotional event in Beijing, introducing the company’s upcoming films to the China market. This is the first event of this kind hosted in China by DreamWorks since it became a subsidiary of Universal Studios. Read More

China Internet Report 2018: Chinese Internet Giants Are Expanding And So Is Government Regulation

 /  News  / 
China’s internet industry is one of the most active across the globe and as a new report by Abacus, 500 startups, and South China Morning Post shows just why. Read More