CBI Case Study: Kim Kardashian’s Lucrative Livestreaming Partnership

 /  CBI  / 
Last week, America’s top influencer Kim Kardashian West collaborated with Alibaba’s Tmall to join forces with Viya, China’s most powerful livestreamer, a major step forward in a market the reality star had previously failed to make her mark in. Read More

Angelababy Notably Absent from Dior Show

 /  Entertainment Marketing  / 
When Christian Dior’s womenswear designer Maria Grazia Chiuri debuted her first cruise collection, themed “Dior Sauvage,” notably absent from the festivities on May 11 was the brand’s newly appointed China ambassador Angelababy. Read More