Headlines from China: iQIYI Partners with Malaysia’s Media Brand Astro to Explore Oversea Markets

 /  Headlines From China  / 
On November 6, China's online entertainment platform iQIYI announced a strategic partnership with Astro, the leading media brand and entertainment service provider in Malaysia. It is the first time that iQIYI partners with a digital application outside China. Read More

How iQiyi Aims to Help Brands Boost Their Presence

 /  CBI  / 
Video-streaming service iQiyi held its annual iJoy Conference in Shanghai last month, where it shared content plans for 2020 and marketing developments relevant to brands and other partners. Read More

CBI Case Study: Streetwear on the Small Screen

 /  CBI  / 
The production team behind “Rap of China” is back with a hotly anticipated new show that will put streetwear and other Chinese fashion trends front and center. Read More

Understanding China’s Video Streaming Services: Part Two

 /  CBI  / 
In the second part of this series, we look at a group of seven key players — from the well-established iQiyi  to up-and-coming challenger Xigua Video (a Bytedance company) — and share insights on their business models and prospects in the fast-changing market.  Read More

Understanding China’s Video Streaming Services: Part One

 /  CBI  / 
While the U.S. market braces for the coming “streaming wars,” China has long offered a more diversified ecosystem for online video content. Read More

Here’s What Chinese Netizens Were Streaming This Summer

 /  Guide  / 
In a land without Netflix, these are the shows and video platforms that put up the numbers over the summer months. Read More

CBI News Wrap: Interactive Video Ads and More Branding Trends

 /  CBI  / 
Coming just a few weeks after it released the first interactive native video ad, this week iQiyi published a white paper on the development of the format. Read More

Headlines from China: ‘The Angry Birds Movie 2’ Set for August 16 China Release

 /  Headlines From China  / 
'The Angry Birds Movie 2' and 'Fast & Furious: Hobbs & Shaw' have recently been set to release in China in August. Read More

Video Site Mango Gets Cash Injection to Take on Private Peers

 /  News  / 
China’s largest state-backed online video subscription service plans to use the 2 billion yuan ($289 million) from its latest fundraising round to create more original programming, as the Netflix-like platform ratchets up its efforts to take on its privately owned peers. Read More

Headlines from China: Will 5G Technology Change the Landscape of Online Streaming?

 /  Headlines From China  / 
At a recent industry conference in Chengdu, top executives from China's video streaming sector talked about the possible changes 5G would bring to their businesses. Read More