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influencers

CBI Video: Idol Meets Influencer in KFC’s Christmas Video

Dec 24, 2019  /  CBI  / 
Although Christmas is not officially observed in China, the Western holiday has long been celebrated in China as an occasion for young people in cities to go out for dinner and exchange presents. Read More

A Tale of Two Millennials: India and China

Jul 30, 2018  /  Chinasplaining  / 
Chinese millennials can’t use the Worldwide Web thanks to their country’s internet firewall, all while Indian millennials wander through the same social media and entertainment platforms the rest of the world enjoys: Netflix, Facebook, Twitter, Youtube, and more. But that doesn’t mean Chinese millennials aren’t aware of what’s going on in the world. Read More

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