Beauty Battle: Lipstick Sales Soar With Tencent Mobile Game Tie-In

 /  Entertainment Marketing  / 
It’s a rare case of the mobile game meets cosmetics brand. And it proves that a partnership may not have to make sense to everyone if it generates sales. Read More

‘Honour of Kings’ Will Require Real-name Registration for All Users, Starting in Beijing

 /  Game  / 
Players using a Beijing IP address will be prompted to complete the real-name verification process or be forbidden from logging in. All local game accounts will also be cross-checked with the government data platform. Read More

Streaming Platform Douyu to Get RMB 4 Billion from Tencent

 /  Game  / 
Tencent has been backing the platform since March 2016 when it led a $100 million B financing round along with Sequoia and Nanshan Capital. It also participated in Douyu’s RMB 1.5 billion worth C financing round in August the same year. Read More

Mobile Games, Online Videos, and Movies are National Pastimes during Chinese New Year

 /  News  / 
For Chinese people, Spring Festival is all about seeing family and celebrating the new year, but it’s also the optimal time for using screens. Read More

Early Access to Chinese Mobile Version of PUBG Opens Today

 /  Game  / 
Battlefield is the mobile IP of PUBG made by Chinese game developer Lightspeed and Quantum Studios. The registration for early access of Battlefield opened in December and has attracted over 18 million players to register. Read More

Google’s First Major Investment in Game Streaming Goes to China

 /  News  / 
Google has put RMB 500 million into the Chinese game streaming platform Chushou TV. This marks the first major investment Google has made in live broadcasting for video games since it lost the acquisition opportunity of the immensely popular Twitch to Amazon three years ago. Read More

Free Time in Smaller Cities behind Rapid Growth in China’s Entertainment Market

 /  Chinasplaining  / 
These young souls are not as tempted by the urban glamor as many would expect, and part of it might be because the country’s tech giants have kept them well entertained and contented. Read More

Headlines from China: ‘Wolf Warrior 2’ Finishes Theatrical Run in China with Over $856 M

 /  Headlines From China  / 
China's highest grossing film 'Wolf Warrior 2' will complete its theatrical run on October 28. As of October 26, the film has raked in 5.68 billion yuan ($856 million) at box office. Read More

Tencent Megahit ‘Honor of Kings’ Becomes World’s Top Grossing Game

 /  News  / 
Tencent Tech is reporting that blockbuster multiplayer online battle arena (MOBA) game "Honour of Kings" has overtaken "Monster Strike" this May to become the world’s highest-grossing (in Chinese) game across platforms, according to data released by App Annie. Read More