Entertainment Marketing in China, Part 1: The Brand Integration Landscape

 /  CBI  / 
Marketing in its many forms is fairly new to China, and while some brand integration efforts have been derided as unsophisticated or clumsy, there are opportunities, innovations and challenges unique to the country. Read More

China Brand Insider Newsletter

 /  CBI  / 
Presented by China Film Insider, China Brand Insider is a weekly newsletter featuring original content, case studies, and takeaways from the latest Chinese-language news on the relationship between brands and entertainment. Read More

Targeting China’s Generation Z? The Cool Kids are on Bilibili

 /  Entertainment Marketing  / 
For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. Read More

Versace’s New China Face Tops June Celebrity List: R3

 /  Entertainment Marketing  / 
Versace announced Yang Mi as its first-ever Chinese brand ambassador, stirring a heated debate over the actress’ compatibility with the Italian luxury brand. Read More

Headlines from China: Chinese Moviegoers’ Hollywood Fatigue

 /  Headlines From China  / 
As special effects can’t easily impress Chinese audience any more, lack of creativity and clichéd storytelling become real problems. Read More

China’s State Media Investigates Fake Followers of Celebrities

 /  Chinasplaining  / 
A newest investigative report by China’s central television exposed a rather surprising behind-the-scenes look into the country’s grey industry of follower buying. Read More

Headlines from China: Netflix Acquires Streaming Rights to ‘The Wandering Earth’

 /  Headlines From China  / 
American streaming giant Netflix has acquired international streaming rights to China's first science fiction blockbuster 'The Wandering Earth' Read More