2020 Trends in Content + Commerce Integration in China

 /  CBI  / 
Before the new year, we reviewed some of the top trends in brand integration in China over the course of 2019, and now it’s time to look ahead to what we think will be key drivers influencing the merger between content and commerce in the coming year and beyond Read More

CBI News Wrap: 12.12 Shopping Day, Creative Branding on TV Dramas

 /  CBI  / 
Just one month and one day after the Singles’ Day shopping frenzy of November 11, Chinese retailers geared up again for a somewhat smaller day of big sales on December 12. Read More

Headlines from China: Arthouse Film ‘The Wild Goose Lake’ Partners with Livestreamer Li Jiaqi to Sell Tickets

 /  Headlines From China  / 
The online event is co-presented by Taobao Live-streaming and digital film publicity platform Dengta, both are owned by Alibaba Group. Within 6 seconds, 255,000 ticket vouchers were sold out. Read More

Alibaba’s Entertainment-Fueled E-commerce and the Future of Marketing

 /  CBI  / 
China’s November 11 Singles Day epitomizes the merger of commerce and content that is taking over how brands do business in what is soon to be the world’s largest consumer market. Read More

Headlines from China: China’s Largest Online Retailer Seeks Esports Players with Enticing Offers

 /  Headlines From China  / 
On April 1, the Chinese government officially recognizes thirteen new professions, which include esports operators and esports players. On the same day, Chinese e-commerce giant JD.com’s esports club JDG posted job opportunities to seek highly skilled esports players. Read More

Is China’s Hottest Video App, Douyin, the New WeChat for Luxury?

 /  Entertainment Marketing  / 
Douyin, a hip short video app that is popular among China’s young social media users, has hit the radar of luxury marketers. Read More

Short Video App Kuaishou Doubles Down on Domestic E-commerce

 /  Entertainment Marketing  / 
Content-driven e-commerce is a growing trend in China. Rival short video platform Douyin rolled out a shopping cart feature earlier this month. Similarly, large e-commerce platforms are seeking partnerships with content creators to drive their sales. Read More

Bilibili and Alibaba’s Taobao Partner on E-commerce

 /  Entertainment Marketing  / 
Video streaming site Bilibili is trying to sell more Japanese anime-style skirts to its young viewers. The company today announced a partnership with Alibaba’s online marketplace Taobao, seeking to monopolize on content-driven e-commerce. Read More

Short Video App Douyin Launches Mini-program Feature

 /  Entertainment Marketing  / 
By tapping a small green icon in a promotional video posted by Universal Studios on the short-video app Douyin, users are redirected to a mini-program for China’s popular ticketing platform Maoyan to purchase tickets for 'The Grinch.' Read More

A Tale of Two Millennials: India and China

 /  Chinasplaining  / 
Chinese millennials can’t use the Worldwide Web thanks to their country’s internet firewall, all while Indian millennials wander through the same social media and entertainment platforms the rest of the world enjoys: Netflix, Facebook, Twitter, Youtube, and more. But that doesn’t mean Chinese millennials aren’t aware of what’s going on in the world. Read More