Headlines from China: China’s Largest Online Retailer Seeks Esports Players with Enticing Offers

 /  Headlines From China  / 
On April 1, the Chinese government officially recognizes thirteen new professions, which include esports operators and esports players. On the same day, Chinese e-commerce giant JD.com’s esports club JDG posted job opportunities to seek highly skilled esports players. Read More

Is China’s Hottest Video App, Douyin, the New WeChat for Luxury?

 /  Entertainment Marketing  / 
Douyin, a hip short video app that is popular among China’s young social media users, has hit the radar of luxury marketers. Read More

Short Video App Kuaishou Doubles Down on Domestic E-commerce

 /  Entertainment Marketing  / 
Content-driven e-commerce is a growing trend in China. Rival short video platform Douyin rolled out a shopping cart feature earlier this month. Similarly, large e-commerce platforms are seeking partnerships with content creators to drive their sales. Read More

Bilibili and Alibaba’s Taobao Partner on E-commerce

 /  Entertainment Marketing  / 
Video streaming site Bilibili is trying to sell more Japanese anime-style skirts to its young viewers. The company today announced a partnership with Alibaba’s online marketplace Taobao, seeking to monopolize on content-driven e-commerce. Read More

Short Video App Douyin Launches Mini-program Feature

 /  Entertainment Marketing  / 
By tapping a small green icon in a promotional video posted by Universal Studios on the short-video app Douyin, users are redirected to a mini-program for China’s popular ticketing platform Maoyan to purchase tickets for 'The Grinch.' Read More

A Tale of Two Millennials: India and China

 /  Chinasplaining  / 
Chinese millennials can’t use the Worldwide Web thanks to their country’s internet firewall, all while Indian millennials wander through the same social media and entertainment platforms the rest of the world enjoys: Netflix, Facebook, Twitter, Youtube, and more. But that doesn’t mean Chinese millennials aren’t aware of what’s going on in the world. Read More

China’s Film Industry Online, Part 3. Production and Distribution Converge in Cyberspace

 /  Legal  / 
This is the third in a series of posts looking at developments in China’s digital ancillaries market. Part I is here and Part II is here. In this post I comment on the impending online convergence of motion picture production and motion picture distribution in China. Online giants Baidu, Alibaba and Tencent (collectively, “BAT”) have each Read More

China’s Film Industry Online, Part 2. Mobile is Key

 /  Legal  / 
This is the second in a series of posts on developments in China’s digital ancillaries market. Part 1 is here. In this post I consider the potential for growth in ancillary revenues from handheld devices. With around 380 million Internet shoppers expected by 2016, China is leading the world in online consumption. As Alibaba founder, Read More