CBI News Wrap: Vertical Video, Brands on TV and Video

 /  CBI  / 
Vertical programming is on the rise in China with traditional broadcasters and streaming services creating new shows and using the vertical format to promote their other offerings. Read More

CBI News Wrap: Brands at Golden Rooster, Harper’s Bazaar China Stars’ Charity Night

 /  CBI  / 
A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, but the status of two luxury fashion houses remained unclear. Read More

Why China’s Cancer Patients Are Sharing Their Lives on Douyin

 /  Chinasplaining  / 
Livestreaming platforms offer young patients a source of support, a sense of community, and the chance to redefine themselves. Read More

Douyin, TikTok notch 1.5 billion downloads across iOS and Android

 /  News  / 
TikTok is still one of the world’s most popular apps despite a deceleration in 2019. Read More

What Brands Need to Know About Short Video and Douyin: Q&A With Qumin’s Arnold Ma

 /  CBI  / 
CBI caught up with Arnold Ma, CEO and founder of the China-focused digital marketing agency Qumin, to discuss how short video is changing China’s social media landscape and the prospects for brands interested in working with these new platforms. Read More

CBI News Wrap: Branded Art Exhibits, Versace’s Comeback

 /  CBI  / 
SK-II, Casarte and Coca-Cola are among the brands using the power of the arts to boost their presence in China. Read More

CBI News Wrap: Douyin’s TV Gala, IP Tourism Potential

 /  CBI  / 
The second annual “Douyin Beautiful Wonderful Night” gala show highlights the rise of the short-video app's influence in the broader entertainment industry.  Read More

CBI News Wrap: Dip in Product Placements, E-commerce Livestreaming

 /  CBI  / 
A total of 32 new dramas were released in September, but relatively few had product placements, perhaps because much of the content, focused on marking the 70th anniversary of the People’s Republic of China, had little commercial appeal. Read More

CBI News Wrap: National Day Campaigns, Reaching Gen Z and Beyond

 /  CBI  / 
It’s been a slow news week in China, with the country on vacation for the week-long National Day holiday and the 70th anniversary of the PRC’s founding, but marketing efforts have been in full swing. Read More

The Chinese Social Media Stars Unknowingly Going Viral in the West

 /  Streaming  / 
A growing number of Chinese viral short videos are reuploaded on Western social media accounts, bringing them global attention. And in most cases, the original creators are not even aware of it. Read More