15 Seconds of Fame: Short Video Apps Taking the Mobile Market by Storm

 /  Entertainment Marketing  / 
Two companies join forces to create the first global digital media app that can succeed inside and out of China. Read More

What does Tiktok’s Rise Mean for Facebook and Snapchat?

 /  Entertainment Marketing  / 
The rise of Tiktok, Bytedance’s short video-sharing app, is no secret. What is less appreciated is the challenge is posed to the established social networks Facebook, Instagram, and Snapchat. Read More

WeChat Blocks Douyin Registration as Social Media App Spat Escalates

 /  News  / 
The dispute between Bytedance and Tencent has escalated over the past year as they fight for the attention of China’s netizens. Read More

Is China’s Hottest Video App, Douyin, the New WeChat for Luxury?

 /  Entertainment Marketing  / 
Douyin, a hip short video app that is popular among China’s young social media users, has hit the radar of luxury marketers. Read More

Shamanic Rituals and Shaking Shoes: Here’s What Censors Are Looking For on China’s Short Video Apps

 /  Chinasplaining  / 
Thanks to a document recently published by the China Netcasting Services Association (CNSA), we have more of an idea about the form and categories of content that the government wishes to keep off of China’s rapidly multiplying short video platforms. Read More

Headlines from China: 2019 Chinese New Year Gala to Utilize 5G Technology

 /  Headlines From China  / 
On January 13, China Media Group, China Mobile and Huawei successfully tested the delivery of 4K footage through 5G technology. The tested technologies will be used for the upcoming 2019 Chinese New Year Gala. Read More

Bytedance Takes on WeChat With New Video Messaging App

 /  News  / 
Chinese tech giant Bytedance on Tuesday launched a video-based messaging app focused on sharing content with friends and family, as it moves to take on WeChat’s newly launched short-video features. Read More

How Will China’s New Online Video Censorship Affect Luxury Brands?

 /  Entertainment Marketing  / 
As the Chinese government has released new regulations on censoring online video content, brands may need to alter their campaigns in China. Read More

Short-Video Censorship Policy Updates: Walking on Eggshells

 /  News  / 
On January 9th, the China Netcasting Services Association issued “Detailed Censorship Standards for Short-Video Content Featured on the Internet” through its official website. Read More

iQiyi Takes A Stand Against Bytedance, Tencent with New Vertical Video Channel

 /  News  / 
Chinese video streaming platform iQiyi has launched a new channel in its mobile app dedicated to portrait mode viewing, as it moves to take on short-video platforms that helped popularize the format. Read More