How Content Is Changing on China’s Fast-Growing Douyin App

 /  Entertainment Marketing  / 
The Chinese firm CAAS Data publishes monthly rankings of the ten fastest-growing social media accounts on Douyin, and over the past couple of months, there has been a shift in the types of accounts on that list. Read More

China’s Douyin, aka TikTok, Introduces the Power of Short Video to Travel Brands

 /  Entertainment Marketing  / 
Short video is trending because it’s a more fun and engaging way of showing off destinations or travel brands than static photos and written content, and that’s a major reason why Douyin is a better app for engagement rates. Read More

TikTok Launches Talent Search Competition in Japan, South Korea

 /  News  / 
Bytedance-owned short video app TikTok launched an in-app talent search program on Friday aimed at discovering independent musicians, starting with those in South Korea and Japan. Read More

Headlines from China: China’s Largest Online Retailer Seeks Esports Players with Enticing Offers

 /  Headlines From China  / 
On April 1, the Chinese government officially recognizes thirteen new professions, which include esports operators and esports players. On the same day, Chinese e-commerce giant JD.com’s esports club JDG posted job opportunities to seek highly skilled esports players. Read More

How Chinese Influencers Calculate Their Fees

 /  Entertainment Marketing  / 
Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More

Short Video App Kuaishou Launches Youth Control Feature

 /  News  / 
Tencent-backed Kuaishou aunched on Thursday a “youth mode” that restricts underage user access on the platform, following Douyin in creating in-app ecosystems designed specifically for young users. Read More

How TikTok’s Cross-Dressing Stars Turn Femininity Into a Joke

 /  Chinasplaining  / 
While the platform’s vloggers may appear to share intimate details of their lives to connect with fans and build an audience, it’d be more accurate to say that TikTok is a manufacturer of social sentiments. Read More

Bytedance Barred from Using WeChat User Information in Douyin, Duoshan

 /  News  / 
Tianjin Binhai New Area People’s Court issued a ruling on Wednesday to stop Bytedance from using user information taken from WeChat and QQ on two of its apps. Read More

Chinese Long-form Video Content Creators Are Far from Dead

 /  Entertainment Marketing  / 
Short-form video has no doubt captured the marketing world for its appeal among China’s youth, but if a series of recent deals by Alibaba and Tencent are anything to go by, it’s not over yet for Chinese long-form video content creators. Read More

15 Seconds of Fame: Short Video Apps Taking the Mobile Market by Storm

 /  Entertainment Marketing  / 
Two companies join forces to create the first global digital media app that can succeed inside and out of China. Read More