User spending in Douyin and TikTok hit new high in May

 /  News  / 
The 120 million Indian TikTok users, however, only spent $45,000 on the app in May. Read More

Headlines from China: Douyin Extends Time Limit to One Minute to Encourage Vlog Content

 /  Headlines From China  / 
According to Douyin, the popularity of vlog has been rising since 2018 and posts tagged with "vlog" has gained over 15 billion views in total on the platform. Read More

Headlines from China: Douyin Forms Strategic Partnerships with Six Film Production Companies

 /  Headlines From China  / 
Douyin will collaborate with these partners on promotions of movie and music content. Read More

How Content Is Changing on China’s Fast-Growing Douyin App

 /  Entertainment Marketing  / 
The Chinese firm CAAS Data publishes monthly rankings of the ten fastest-growing social media accounts on Douyin, and over the past couple of months, there has been a shift in the types of accounts on that list. Read More

China’s Douyin, aka TikTok, Introduces the Power of Short Video to Travel Brands

 /  Entertainment Marketing  / 
Short video is trending because it’s a more fun and engaging way of showing off destinations or travel brands than static photos and written content, and that’s a major reason why Douyin is a better app for engagement rates. Read More

TikTok Launches Talent Search Competition in Japan, South Korea

 /  News  / 
Bytedance-owned short video app TikTok launched an in-app talent search program on Friday aimed at discovering independent musicians, starting with those in South Korea and Japan. Read More

Headlines from China: China’s Largest Online Retailer Seeks Esports Players with Enticing Offers

 /  Headlines From China  / 
On April 1, the Chinese government officially recognizes thirteen new professions, which include esports operators and esports players. On the same day, Chinese e-commerce giant JD.com’s esports club JDG posted job opportunities to seek highly skilled esports players. Read More

How Chinese Influencers Calculate Their Fees

 /  Entertainment Marketing  / 
Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More

Short Video App Kuaishou Launches Youth Control Feature

 /  News  / 
Tencent-backed Kuaishou aunched on Thursday a “youth mode” that restricts underage user access on the platform, following Douyin in creating in-app ecosystems designed specifically for young users. Read More

How TikTok’s Cross-Dressing Stars Turn Femininity Into a Joke

 /  Chinasplaining  / 
While the platform’s vloggers may appear to share intimate details of their lives to connect with fans and build an audience, it’d be more accurate to say that TikTok is a manufacturer of social sentiments. Read More