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Why DMOs Must Look Beyond Celebrity Endorsements

Aug 1, 2019  /  Entertainment Marketing  / 
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More

10 of the Best Performing Chinese Tech Companies in Q1

Jun 5, 2017  /  News  / 
Major listed Chinese tech firms have released their latest quarterly results, and most of them delivered strong performances. Here’s a roundup of some of the top performers, including BAT, JD, Weibo, and Momo. Read More

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