Cinera Wants to Make “IMAX on Your Face”

 /  Technology  / 
Founded by a group of film enthusiasts, Cinera looks like a VR headset, but if you call it “VR” in front of any of their employees, they will quickly correct you. VR is for games. This is for movies. Read More

IMAX China Blames 2016 Box Office Slowdown for Profit Drop

 /  News  / 
IMAX China Holding Inc. saw profits fall 13 percent in 2016, dipping even the three percent growth that China's box office experienced during the year, the company announced Friday. Read More

China Online Films Surpassed Theater Releases by 500 Percent in 2016

 /  News  / 
The market for Chinese “online films," feature-length motion pictures for online release, saw explosive growth in 2016 in terms of both output and revenue. Read More

CFI Interview: Ty Ahmad-Taylor, CEO of THX

 /  People  / 
For Ty Ahmad-Taylor, CEO of THX, the US cinema certification company founded by George Lucas and engineers at Lucasfilm, Chinese audience reaction is a sign of Chinese moviegoers' increased sophistication. Read More