China luxury |

How Fan Bingbing’s Scandal Affected Chinese Influencers’ Brand Perception

Dec 2, 2018 / Entertainment Marketing /

As the dust settles, it is time to revisit how much impact Fan’s scandal has had on the brands that she endorsed. Read More

Can ‘Crazy Rich Asians’ Surprising Release in China Spark a New Round of Luxury Fever?

Oct 16, 2018 / Entertainment Marketing /

How should luxury brands interpret the surprising release of Crazy Rich Asians in China? Read More

3 Tips for Brands Marketing on Video-Streaming Platforms in China

Sep 23, 2017 / News /

Given that video-streaming has proven it has staying power, here are some best practices for brands marketing on video platforms in China. Read More

How China’s ‘Little Fresh Meat’ Give Luxury Brands a Big Boost

Jun 21, 2017 / Entertainment Marketing /

At the 2017 annual result briefing for French cosmetics company L’Occitane on June 12, Andre Hoffmann, the president of the company’s Asia-Pacific region, said the company experienced double-digit growth in China in 2017, with net sales up 11 percent from the prior year. Their Tmall sales saw a staggering 49 percent gain, and drove the company’s overall excellent performance in the country. Read More

Mulberry Taps Yang Mi’s Star Power as It Expands in China

Jun 19, 2017 / Entertainment Marketing /

With just a one percent rise in like-for-like sales, the British luxury leather brand failed to capitalize on the revival in Chinese consumer spending. Read More

Tag Heuer Names Angelababy Brand Ambassador, Shrugs Off Dior Controversy

Jun 2, 2017 / Entertainment Marketing /

The Angelababy-Tag Heuer collaboration follows closely on the heels of a similar partnership she had with the Parisian fashion house Christian Dior in May, which became controversial after it attracted swaths of negative reviews on social media. Read More

Five Takeaways for Luxury Brands from Political Celebrity Missteps in China

May 29, 2017 / Entertainment Marketing /

Many Chinese celebrities, when attending overseas events, have become increasingly politically sensitive about certain issues including China’s position vis-a-vis Tibet (and the Dalai Lama), Japan, and Taiwan. Read More