Startup Hopes Hollywood Sparkle Can Win Applause for Chinese Theme Parks

 /  News  / 
Many of China’s homegrown theme parks lack these pop culture credentials, meaning they struggle to compete with foreign rivals fond of film tie-ins. But a three-month-old Chinese company has announced an ambitious plan to change the script. Read More

Make China Trademarks a Priority

 /  Legal  / 
If your company, film companies included, is going to China, you need to get your trademark act together and make China trademarks a priority.  Read More

Headlines from China: Would You Pay to Smell a Movie?

 /  Headlines From China  / 
Creating scents to accompany movies is what the Hangzhou-based VR and digital media company Scent Realm did for recent releases, such as ‘Wonder Woman’, ‘Once Upon A Time’, and ‘Midnight Diner 2’. Read More

Wanda And Tencent Team Up To Develop IP

 /  News  / 
Wanda Cinema Line, the theatrical exhibition arm of Chinese real estate giant Dalian Wanda, is teaming up with tech giant Tencent to develop intellectual property (IP) across a range of platforms. Read More

China IP Licensing Agreements — Look Before You Leap

 /  Legal  / 
As IP protection in China continues to grow stronger, foreign companies are seeking to access the Chinese market in increasingly sophisticated ways. Read More

China Copyright: What is a Work for Hire, and Why You Should Care

 /  Legal  / 
Creative works outsourced to China are protected by copyright, but not always in a way companies expect. And because so much work in China occurs without a legally enforceable contract, once companies realize their IP portfolio is not nearly as robust as they thought, it’s often too late to do anything about it. Read More

Which Entity Should Own Your China IP?

 /  Legal  / 
Clients often ask us which of their entities should own their IP (patents, trademarks and copyrights) in China. The basic answer is usually simple: whichever entity will be using the IP in China. Read More

China Trademarks: So-So Vibrations

 /  News  / 
The Boston-based hamburger chain Wahlburgers, founded by Hollywood star Mark Wahlberg and his brothers, recently announced plans to open three restaurants in China, with an ambitious goal of opening up to 100 restaurants in China over the next 10 years. Read More