Why Are All Luxury Brands Eyeing Soap Operas?

 /  Entertainment Marketing  / 
With the hashtag #DramaIreSyndrome hitting 110 million views on Weibo, are luxury TV seedings starting to become a bad idea for brands? Read More

Dior’s Fall 2021 Menswear Collection Campaign Topped Chinese Social Media

 /  News  / 
Dior’s Guochao Menswear Collection Avoids Cultural Clichés. Read More

Headlines From China: Disney’s ‘Cruella’ Struts to $1.8 Million Opening Day

 /  Box Office  / 
Disney’s ‘Cruella’ Struts to $1.8 Million Opening Day. Read More

How China’s ‘Little Fresh Meat’ Give Luxury Brands a Big Boost

 /  Entertainment Marketing  / 
At the 2017 annual result briefing for French cosmetics company L’Occitane on June 12, Andre Hoffmann, the president of the company’s Asia-Pacific region, said the company experienced double-digit growth in China in 2017, with net sales up 11 percent from the prior year. Their Tmall sales saw a staggering 49 percent gain, and drove the company’s overall excellent performance in the country. Read More

Five Takeaways for Luxury Brands from Political Celebrity Missteps in China

 /  Entertainment Marketing  / 
Many Chinese celebrities, when attending overseas events, have become increasingly politically sensitive about certain issues including China’s position vis-a-vis Tibet (and the Dalai Lama), Japan, and Taiwan. Read More

US Delegation to Renegotiate China Film Quota in August

 /  News  / 
An American govenrment delegation will travel to Beijing in August to try to convince officials in China to allow more foreign films -- especially Hollywood films -- to be imported under revenue-sharing terms. Read More

Angelababy Notably Absent from Dior Show

 /  Entertainment Marketing  / 
When Christian Dior’s womenswear designer Maria Grazia Chiuri debuted her first cruise collection, themed “Dior Sauvage,” notably absent from the festivities on May 11 was the brand’s newly appointed China ambassador Angelababy. Read More