What Reality Show 101 Tells Us About Contemporary Femininity in China

 /  Opinion  / 
In contemporary China, sassy idols like singer Wang Ju – also referred to as “the Chinese Beyonce” – are garnering attention for embodying the rise of female empowerment. Read More

These Over 70s Influencers Take Chinese Millennials by Storm

 /  People  / 
Fashion magazine Marie Claire China‘s recent campaign aims to demonstrate the power of mature, silver generation influencers. Read More

Reality-show Idols Are the New Darlings of Luxury Brands in China

 /  Celebrity  / 
Chinese variety shows "Idol Producer" and "Producer 101" have quickly garnered a massive social media following of the contestants. Seeing the phenomenal reach of the shows as well as the quick and free traffic associated with these contestants, luxury brands have initiated collaborations. Read More

Yang Mi, Lu Han and Fan Bingbing Among Top Chinese Celebrities Driving Luxury Spending

 /  News  / 
A new Alibaba report ranks the influence and commercial value of hip Chinese celebrities who are named by many luxury brands as local ambassadors.  Read More