Is China Future Fertile Ground for Celebrity “Disgrace Insurance”?

 /  Legal  / 
SpottedRisk offers “disgrace insurance” for Western entertainment companies and commercial brands. Will this ever catch on in China? Read More

When Smells Sell: Chinese Male Celebrities and Their Favorite Fragrances

 /  Entertainment Marketing  / 
When fans discovered that Liu Hao Ran, a rising 21-year-old Chinese actor with over 26 million fans on Weibo, used the fragrance Chanel Bleu, Chinese social media exploded. Read More

What Reality Show 101 Tells Us About Contemporary Femininity in China

 /  Opinion  / 
In contemporary China, sassy idols like singer Wang Ju – also referred to as “the Chinese Beyonce” – are garnering attention for embodying the rise of female empowerment. Read More

These Over 70s Influencers Take Chinese Millennials by Storm

 /  Entertainment Marketing  / 
Fashion magazine Marie Claire China‘s recent campaign aims to demonstrate the power of mature, silver generation influencers. Read More

Reality-show Idols Are the New Darlings of Luxury Brands in China

 /  Celebrity  / 
Chinese variety shows "Idol Producer" and "Producer 101" have quickly garnered a massive social media following of the contestants. Seeing the phenomenal reach of the shows as well as the quick and free traffic associated with these contestants, luxury brands have initiated collaborations. Read More

Yang Mi, Lu Han and Fan Bingbing Among Top Chinese Celebrities Driving Luxury Spending

 /  Entertainment Marketing  / 
A new Alibaba report ranks the influence and commercial value of hip Chinese celebrities who are named by many luxury brands as local ambassadors.  Read More