CCTV Partners with Baidu for Spring Festival Hongbao, Excludes Alibaba, Tencent

 /  News  / 
Chinese state broadcaster China Central Television (CCTV) has partnered with tech giant Baidu to distribute “red packets” during the world’s most-watched television show of the year—the Spring Festival Gala. Read More

Headlines from China: 2019 Chinese New Year Gala to Utilize 5G Technology

 /  Headlines From China  / 
On January 13, China Media Group, China Mobile and Huawei successfully tested the delivery of 4K footage through 5G technology. The tested technologies will be used for the upcoming 2019 Chinese New Year Gala. Read More

Why It’s Silly For Chinese to Worry About ‘Sissy’ Young Men

 /  Celebrity  / 
The real crisis of masculinity isn’t “sissy pants” — it’s a generation of men anxious and insecure about their declining social status. Read More

Mandatory Educational TV Show Gets Low Marks

 /  News  / 
As the nation’s top broadcaster, CCTV charges advertisers as much as 100,000 yuan ($14,600) for every five seconds of weekend evening prime time. Read More

Headlines from China: Dwayne Johnson’s 2018 Movies Have Grossed Over $293.6 M in China

 /  Headlines From China  / 
Dwayne "The Rock" Johnson's movies have grossed over 2 billion yuan ($293.6) in China, without counting the box office of The Fast and The Furious series. Read More

Odd TV Partnership to Promote Chinese Travel in Europe

 /  Entertainment Marketing  / 
Movies and TV shows have proven to influence Chinese travel behavior. Recently, China Global Television Network and Lyon-based Euronews formed a partnership to promote travel on each other's TV networks, but will it work? Read More

China’s Museums Are Twisting the Truth to Chase TV Ratings

 /  News  / 
The surging popularity of the country’s history shows is making accuracy a thing of the past. Read More

China’s Revamp of Broadcasting Systems Pushes Soft Power, Hard

 /  News  / 
Institutional reform will combine state broadcasters into Voice of China, slated to be supervised by the Party’s publicity department. Read More

Headlines from China: Filmmaker Wong Jing Raged at Video Platforms at Hong Kong FilMart

 /  Headlines From China  / 
After listening to presentations by executives from iQiyi and Qi Shu Youyu, Hong Kong filmmaker Wong Jing was full of rage and accused the platforms of streaming web films that employed Hong Kong film IPs without permission. Read More

China’s Spring Festival Gala Is a Catwalk for Foreign Luxury Brands

 /  Celebrity  / 
Chinese celebrities who performed at this year’s Lunar New Year Gala were seen in luxury brands including Valentino, Gucci, and Hugo Boss. Read More