Brands Opportunities on China’s Spring Festival Galas

 /  CBI  / 
The many Spring Festival gala programs produced by regional broadcasters can provide brands with additional chances to gain exposure on a regional and nationwide basis via satellite and streaming.  Read More

Short-Video App Kuaishou Takes on China’s Tech Giants for the Lunar New Year

 /  CBI  / 
Over the past five years, China’s Spring Festival holiday has become a battleground among the country’s biggest internet companies, and as new technologies such as short video become increasingly popular, the fronts are shifting. Read More

Headlines from China: CCTV to Air US-China Animation Co-production ‘Transformers: Nezha’

 /  Headlines From China  / 
American media company Hasbro is partnering with China Central Television(CCTV) to broadcast a brand new animated series based on "Transformers" and "Nezha," Read More

CCTV Partners with Baidu for Spring Festival Hongbao, Excludes Alibaba, Tencent

 /  News  / 
Chinese state broadcaster China Central Television (CCTV) has partnered with tech giant Baidu to distribute “red packets” during the world’s most-watched television show of the year—the Spring Festival Gala. Read More

Headlines from China: 2019 Chinese New Year Gala to Utilize 5G Technology

 /  Headlines From China  / 
On January 13, China Media Group, China Mobile and Huawei successfully tested the delivery of 4K footage through 5G technology. The tested technologies will be used for the upcoming 2019 Chinese New Year Gala. Read More

Why It’s Silly For Chinese to Worry About ‘Sissy’ Young Men

 /  Celebrity  / 
The real crisis of masculinity isn’t “sissy pants” — it’s a generation of men anxious and insecure about their declining social status. Read More

Mandatory Educational TV Show Gets Low Marks

 /  News  / 
As the nation’s top broadcaster, CCTV charges advertisers as much as 100,000 yuan ($14,600) for every five seconds of weekend evening prime time. Read More

Headlines from China: Dwayne Johnson’s 2018 Movies Have Grossed Over $293.6 M in China

 /  Headlines From China  / 
Dwayne "The Rock" Johnson's movies have grossed over 2 billion yuan ($293.6) in China, without counting the box office of The Fast and The Furious series. Read More

Odd TV Partnership to Promote Chinese Travel in Europe

 /  Entertainment Marketing  / 
Movies and TV shows have proven to influence Chinese travel behavior. Recently, China Global Television Network and Lyon-based Euronews formed a partnership to promote travel on each other's TV networks, but will it work? Read More

China’s Museums Are Twisting the Truth to Chase TV Ratings

 /  News  / 
The surging popularity of the country’s history shows is making accuracy a thing of the past. Read More