CBI Video: Apple Hits Up Hollywood for Latest Chinese Spring Festival Film

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For the third straight year, Apple is marking China’s biggest holiday with a touching film shot through the lens of the latest generation iPhone Read More

CBI Video: Airbnb Seeks Good Fortune With Animation for Lunar New Year 

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Airbnb made its first foray into animation by tapping the renowned Taiko Studios to create a set of characters that can represent the brand in China. Read More

CBI Video: Idol Meets Influencer in KFC’s Christmas Video

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Although Christmas is not officially observed in China, the Western holiday has long been celebrated in China as an occasion for young people in cities to go out for dinner and exchange presents. Read More

CBI Video: Nike Explores Urban Cultures to Connect With Young Consumers 

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In April, Nike released a series of humorous short videos directed by Zhang Dapeng with the title “Believe a Beijinger” that poke fun at the stereotype of the city’s residents as being “all talk, no action.” Read More

CBI Video: Gucci and Tencent’s Stylish Travel Video Collaboration

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Launched in October, the “Gucci Inspiration Map” series of four short films is the first project borne from the Gucci-Tencent partnership, and it also represents Tencent’s inaugural foray into producing branded content for a luxury label. Read More

CBI Video: Wong Kar-Wai Gets in the Mood for Saint Laurent

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The fifth installment of Saint Laurent’s multidisciplinary Self arts project sees acclaimed art-house filmmaker Wong Kar-Wai as curator for the short film “A Night in Shanghai,” directed by Hong Kong photographer Wing Shya. Read More

CBI Video: Tmall’s Singles’ Day Wishes 

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To mark the eleventh annual November 11 Singles’s Day shopping festival, Alibaba’s Tmall created its first short film, a touching modern family story that incorporates fairy tale elements.  Read More

CBI Video: SK-II Takes Another Look at Chinese Women With Katie Couric

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SK-II’s recent global campaign, “Timelines," is a global docu-series with American television journalist Katie Couric taking a broader view of marriage pressure and social expectations across cultures. Read More

CBI Video: Huawei’s Mate30 Phone Is the Behind-the-Scenes Star of Its Latest Movie

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Close-ups of grains of sand blowing in the desert wind are one of the many ways Huawei shows off the capabilities of its Mate30 mobile phone in “Badain Jaran," a story of misadventure in the Mongolian wilderness shot entirely with the device’s camera. Read More

CBI Video: Fashion Brand JNBY Looks at the Life Stories of Contemporary Women

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The documentary-style series “Chat: The Future" features actress Hachi (Wang Yueyi), model/university student Cici (Xiang Yeging) and vlogger Zhuzi (Shao Jingzhu) as they go about their daily lives, discussing their interests and aspirations. Read More