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Entertainment Marketing in China, Part 2: The Legal Landscape for Brand Integration 

Aug 27, 2019  /  CBI  / 
The Chinese legal environment for brand integration is not entirely clear-cut, since existing regulations largely focus on more traditional forms of advertising. Read More

Entertainment Marketing in China, Part 1: The Brand Integration Landscape

Aug 20, 2019  /  CBI  / 
Marketing in its many forms is fairly new to China, and while some brand integration efforts have been derided as unsophisticated or clumsy, there are opportunities, innovations and challenges unique to the country. Read More

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