CBI News Wrap: Cosmetics-Animation Collaboration, October Brand Presence on TV

 /  CBI  / 
Chinese beauty brand Meiking had another Singles’ Day success this year through a collaboration with the animated fantasy series “Mo Dao Zu Shi." Read More

CBI News Wrap: Douyin’s TV Gala, IP Tourism Potential

 /  CBI  / 
The second annual “Douyin Beautiful Wonderful Night” gala show highlights the rise of the short-video app's influence in the broader entertainment industry.  Read More

CBI News Wrap: TV and Video Investment Season, Self-Discipline Pledge

 /  CBI  / 
It’s investment season for Chinese TV and video industry. Over the past week or so, the major satellite networks and streaming services have been busy presenting their strategic plans and 2020 content offerings to advertisers and media.  Read More

CBI News Wrap: Dip in Product Placements, E-commerce Livestreaming

 /  CBI  / 
A total of 32 new dramas were released in September, but relatively few had product placements, perhaps because much of the content, focused on marking the 70th anniversary of the People’s Republic of China, had little commercial appeal. Read More

CBI News Wrap: National Day Campaigns, Reaching Gen Z and Beyond

 /  CBI  / 
It’s been a slow news week in China, with the country on vacation for the week-long National Day holiday and the 70th anniversary of the PRC’s founding, but marketing efforts have been in full swing. Read More

CBI News Wrap: Patriotic Brand Fervor, Jay Chou’s Presence

 /  CBI  / 
A whopping 220 brands became involved with the patriotic film "The Captain," part of Bona Film Group's trilogy to mark the 70th anniversary of the founding of the People's Republic of China. Read More

CBI News Wrap: Jay Chou’s Brand Business, Douyin Video Challenge

 /  CBI  / 
Jay Chou briefly broke the Chinese internet with the release of his new single “Won’t Cry.", which sold 2 million copies in the first hour, but he says he doesn’t rely on music to make money. Read More

CBI News Wrap: Branding the Mid-Autumn Festival

 /  CBI  / 
News From China Brands turned out in force for the Mid-Autumn Festival on September 13. The big show on TV was CCTV’s gala variety show, exclusively sponsored for the sixth year by the aptly named Blue Moon laundry detergent brand. The brand introduced an upgraded product for the holiday, and gave viewers the opportunity to Read More

CBI News Wrap: Didi Chuxing’s Comedy Show and Drama Placement

 /  CBI  / 
In the aftermath of its public relations crisis, the ride-hailing giant Didi Chuxing has launched a comedy show on Tencent Video called "Everybody Roast Didi." Read More

CBI News Wrap: Interactive Video Ads and More Branding Trends

 /  CBI  / 
Coming just a few weeks after it released the first interactive native video ad, this week iQiyi published a white paper on the development of the format. Read More