Though brands have been understandably hesitant to engage in major promotional campaigns as the coronavirus continues to spread, there’s been ongoing activity that connects brands to the efforts to cope with the outbreak. Read More
The closure of a growing number of public venues as a result of the coronavirus outbreak have left television and the internet as the main entertainment outlets for many Chinese who have been on extended vacation Read More
The increase in the severity of the coronavirus outbreak has cast a pallor over China’s Spring Festival. Wuhan and other cities in Hubei province are on lockdown, public celebrations across the country were cancelled and repercussions are being felt in just about every industry. Read More
Spring Festival marketing efforts are in full swing, with brands releasing a slew of limited edition products, gift boxes and branded films to mark the coming Year of the Rat, along with special events around the holiday. Read More
Although not as big as the Lunar New Year, which is just a few weeks away this year, the New Year on the Gregorian calendar still provides a major marketing opportunity for brands in China. Read More
Though Christmas is not an official holiday in China, it has long been popular among urban youths who celebrate by exchanging gifts and dining out, and brands have tapped into these consumption trends and the IP surrounding Christmas with a slew of secular marketing campaigns Read More
Since its debut on December 6, the iQiyi celebrity reality show “Fourtry” has been realizing its potential to integrate content and commerce in innovative ways. Read More
Just one month and one day after the Singles’ Day shopping frenzy of November 11, Chinese retailers geared up again for a somewhat smaller day of big sales on December 12. Read More
Vertical programming is on the rise in China with traditional broadcasters and streaming services creating new shows and using the vertical format to promote their other offerings. Read More
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
