CBI News Wrap: Spring Festival Campaigns, Entertainment Awards

 /  CBI  / 
Spring Festival marketing efforts are in full swing, with brands releasing a slew of limited edition products, gift boxes and branded films to mark the coming Year of the Rat, along with special events around the holiday. Read More

CBI News Wrap: New Year’s Campaigns and Gala Shows

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Although not as big as the Lunar New Year, which is just a few weeks away this year, the New Year on the Gregorian calendar still provides a major marketing opportunity for brands in China. Read More

CBI News Wrap: How Brands Work With Christmas and Star Wars in China

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Though Christmas is not an official holiday in China, it has long been popular among urban youths who celebrate by exchanging gifts and dining out, and brands have tapped into these consumption trends and the IP surrounding Christmas with a slew of secular marketing campaigns Read More

CBI News Wrap: Shopping “As Seen on TV,” Douyin’s Fashion Gala

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Since its debut on December 6, the iQiyi celebrity reality show “Fourtry” has been realizing its potential to integrate content and commerce in innovative ways. Read More

CBI News Wrap: 12.12 Shopping Day, Creative Branding on TV Dramas

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Just one month and one day after the Singles’ Day shopping frenzy of November 11, Chinese retailers geared up again for a somewhat smaller day of big sales on December 12. Read More

CBI News Wrap: Vertical Video, Brands on TV and Video

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Vertical programming is on the rise in China with traditional broadcasters and streaming services creating new shows and using the vertical format to promote their other offerings. Read More

CBI News Wrap: Death on Reality Show, Short Video Developments

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Following the death of model-actor Godfrey Gao on the set of an extreme sports challenge reality show, a broader crackdown on this genre of programming would not be surprising. Read More

CBI News Wrap: Brands at Golden Rooster, Harper’s Bazaar China Stars’ Charity Night

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A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, but the status of two luxury fashion houses remained unclear. Read More

CBI News Wrap: Branded Art Exhibits, Versace’s Comeback

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SK-II, Casarte and Coca-Cola are among the brands using the power of the arts to boost their presence in China. Read More

CBI News Wrap: Cosmetics-Animation Collaboration, October Brand Presence on TV

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Chinese beauty brand Meiking had another Singles’ Day success this year through a collaboration with the animated fantasy series “Mo Dao Zu Shi." Read More