CBI exclusive |

A Guide to a Decade’s Worth of Brand Films in China

Sep 17, 2019 / CBI /

Branded films require a delicate balance between telling a compelling story and promoting a brand’s commercial interests. Highlights from China over the past decade show the range of effective work in the genre. Read More

Q&A: Bill Gates-Owned Branded Entertainment Network Talks China Expansion

Sep 10, 2019 / CBI /

CEO Butler and Nancy Lewis, Manager of Client Service and Strategic Partnerships, answered questions from CBI about the big move into China. Read More

China’s Variety Shows Are a Hive of Brand Integration Activity

Sep 3, 2019 / CBI /

With a more expansive meaning than its English counterpart, “variety show” in Chinese refers broadly to most reality-based television and video content, encompassing everything from talent competitions to dating programs, travel series, and talk shows. Read More

Entertainment Marketing in China, Part 2: The Legal Landscape for Brand Integration

Aug 27, 2019 / CBI /

The Chinese legal environment for brand integration is not entirely clear-cut, since existing regulations largely focus on more traditional forms of advertising. Read More

A Guide to a Decade’s Worth of Brand Films in China

Q&A: Bill Gates-Owned Branded Entertainment Network Talks China Expansion

China’s Variety Shows Are a Hive of Brand Integration Activity

Entertainment Marketing in China, Part 2: The Legal Landscape for Brand Integration

SUBSCRIBE TO OUR NEWSLETTER