What Brands Need to Know About Short Video and Douyin: Q&A With Qumin’s Arnold Ma

 /  CBI  / 
CBI caught up with Arnold Ma, CEO and founder of the China-focused digital marketing agency Qumin, to discuss how short video is changing China’s social media landscape and the prospects for brands interested in working with these new platforms. Read More

Lion vs. Cat: Suning and Hunan Satellite TV Team Up to Challenge Alibaba’s Singles’ Day Entertainment Gala

 /  CBI  / 
Retailer Suning launched a televised extravaganza for Singles' Day this year, partnering with the entertainment powerhouse Hunan Satellite TV to produce a broadcast in direct competition with Alibaba’s long-running show. Read More

How iQiyi Aims to Help Brands Boost Their Presence

 /  CBI  / 
Video-streaming service iQiyi held its annual iJoy Conference in Shanghai last month, where it shared content plans for 2020 and marketing developments relevant to brands and other partners. Read More

Alibaba’s Entertainment-Fueled E-commerce and the Future of Marketing

 /  CBI  / 
China’s November 11 Singles Day epitomizes the merger of commerce and content that is taking over how brands do business in what is soon to be the world’s largest consumer market. Read More

Eight Ways Brands Are Featured on Chinese Reality Shows

 /  CBI  / 
Chinese television networks and video streaming sites are endlessly creative in their quest to integrate brands into the content of their programming. Read More

Eight Ways Brands Are Featured on Chinese Dramas 

 /  CBI  / 
In this two-part report, we will survey the key types of brand placement on Chinese television and streaming video, starting with scripted programs. Read More

Bucking Recent Box Office Woes, Patriotic Films Offer a Bright Spot for Brands

 /  CBI  / 
The run-up to the PRC's 70th anniversary offered brands a key opportunity to curry official favor by linking their brands to the three major patriotic films released for the holiday. Read More

Understanding China’s Video Streaming Services: Part Two

 /  CBI  / 
In the second part of this series, we look at a group of seven key players — from the well-established iQiyi  to up-and-coming challenger Xigua Video (a Bytedance company) — and share insights on their business models and prospects in the fast-changing market.  Read More

Understanding China’s Video Streaming Services: Part One

 /  CBI  / 
While the U.S. market braces for the coming “streaming wars,” China has long offered a more diversified ecosystem for online video content. Read More

A Guide to a Decade’s Worth of Brand Films in China

 /  CBI  / 
Branded films require a delicate balance between telling a compelling story and promoting a brand’s commercial interests. Highlights from China over the past decade show the range of effective work in the genre. Read More