Cai Xukun and Yang Mi Remain the Top Celebrities in China in April: R3

 /  Entertainment Marketing  / 
The April R3 Celebrity Index revealed that Chinese boyband member Cai Xukun and actress Yang Mi were the most-buzzed-about stars in China last month. Read More

Who Are China’s Biggest Stars? R3’s ‘Celebrity Index’ Uses Online Data to Find Out

 /  Entertainment Marketing  / 
Finding the right celebrity can be a shortcut to improved sales for luxury brands in China, as a majority of consumers still see celebrities as their “lifestyle” role models. Read More

China’s State Media Investigates Fake Followers of Celebrities

 /  Chinasplaining  / 
A newest investigative report by China’s central television exposed a rather surprising behind-the-scenes look into the country’s grey industry of follower buying. Read More

NBA China Ad Featuring Male Singer Reignites Masculinity Debate

 /  Chinasplaining  / 
Some netizens call pop star Cai Xukun’s association with the basketball league ‘garbage,’ while others argue that he could help attract more female fans. Read More

Headlines from China: Huayi Brothers’ Pledge of Stock Rights Triggers Rumors

 /  Headlines From China  / 
Although share pledge is considered a normal approach employed by many giant companies while raising funds in the capital market, some people regard Huayi Brothers' move as a bad signal as the tax evasion crisis is still rumbling on. Read More