Counting Stars: How Fake Data Distorts the Celebrity Landscape

 /  Chinasplaining  / 
Young Chinese are overestimating the importance of social media traffic to stardom — and underestimating talent. Read More

Chinese Celeb Promoting ‘Lion King’ Is No Simba, Critics Say

 /  News  / 
A popular Chinese singer has triggered debate in the country over his connection to this year’s remake of the Disney classic “The Lion King.” Read More

Cai Xukun and Yang Mi Remain the Top Celebrities in China in April: R3

 /  Entertainment Marketing  / 
The April R3 Celebrity Index revealed that Chinese boyband member Cai Xukun and actress Yang Mi were the most-buzzed-about stars in China last month. Read More

Who Are China’s Biggest Stars? R3’s ‘Celebrity Index’ Uses Online Data to Find Out

 /  Entertainment Marketing  / 
Finding the right celebrity can be a shortcut to improved sales for luxury brands in China, as a majority of consumers still see celebrities as their “lifestyle” role models. Read More

China’s State Media Investigates Fake Followers of Celebrities

 /  Chinasplaining  / 
A newest investigative report by China’s central television exposed a rather surprising behind-the-scenes look into the country’s grey industry of follower buying. Read More

NBA China Ad Featuring Male Singer Reignites Masculinity Debate

 /  Chinasplaining  / 
Some netizens call pop star Cai Xukun’s association with the basketball league ‘garbage,’ while others argue that he could help attract more female fans. Read More

Headlines from China: Huayi Brothers’ Pledge of Stock Rights Triggers Rumors

 /  Headlines From China  / 
Although share pledge is considered a normal approach employed by many giant companies while raising funds in the capital market, some people regard Huayi Brothers' move as a bad signal as the tax evasion crisis is still rumbling on. Read More