Branded Film |

CBI Video: Netease Goes Back to the Future With 90s Hits

Oct 1, 2019 / CBI /

To promote a new high-tech gadget, online education company Youdao (a Netease subsidiary) went all in on 1990s pop-culture nostalgia with “Back to School Parents’ Alliance," a branded music video that revisits a beloved sitcom of the era and its hit theme song. Read More

CBI Video: A Fairytale Spin on the Harsh Realities of Left-Behind Children

Sep 24, 2019 / CBI /

Fotile, a kitchen appliance manufacturer that specializes in buiit-in ranges and hoods, created a suspenseful and moving short film rooted in real life for this year’s Mid-Autumn Festival. Read More

A Guide to a Decade’s Worth of Brand Films in China

Sep 17, 2019 / CBI /

Branded films require a delicate balance between telling a compelling story and promoting a brand’s commercial interests. Highlights from China over the past decade show the range of effective work in the genre. Read More

CBI Case Study: Oppein Creates a Brand Film Tradition for the Mid-Autumn Festival

Sep 17, 2019 / CBI /

For the past three years, the Chinese home interior brand Oppein has put a playful spin on the Mid-Autumn Festival with its series of short holiday films, “A Werewolf’s Mid-Autumn Troubles.” Read More

CBI Video: Time-Honored Brand Merges Tradition With Modern Humor in Mooncake Film

Sep 17, 2019 / CBI /

The Chinese restaurant and packaged-food brand Wu Fang Zhai released an animated three-minute film for the Mid-Autumn Festival, “The Story on Bridge," playing on the current vogue for traditional Chinese culture in marketing. Read More

CBI Video: Yili Satine Mines Family Conflict to Promote Organic Yogurt

Sep 10, 2019 / CBI /

“What Is Organic Life?” takes a counterintuitive approach to promote dairy giant Yili’s Satine line of organic drinking yogurt, exposing the uncomfortable reality of a well-off urban family’s home life. Read More

CBI Video: China Unionpay Scores a Historical Hit With Tang Dynasty Money Transfer

Sep 3, 2019 / CBI /

“The Last Transfer of Western Tang Empire” (大唐漠北的最后一次转账) is an epic sixteen-minute story of war and money set during some dark days of the Tang Dynasty (618-907) in the aftermath of the empire’s loss of the Western regions. Read More

CBI Video Pick: UCCA and Vogue China Introduce an Idol Viewing Picasso

Aug 27, 2019 / CBI /

Within a day of the film’s release, social media posts with the hashtag “Cai Xukun approaches Picasso” were viewed more than 100 million times. Read More

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