CBI Video: Huawei’s Mate30 Phone Is the Behind-the-Scenes Star of Its Latest Movie

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Close-ups of grains of sand blowing in the desert wind are one of the many ways Huawei shows off the capabilities of its Mate30 mobile phone in “Badain Jaran," a story of misadventure in the Mongolian wilderness shot entirely with the device’s camera. Read More

CBI News Wrap: Cosmetics-Animation Collaboration, October Brand Presence on TV

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Chinese beauty brand Meiking had another Singles’ Day success this year through a collaboration with the animated fantasy series “Mo Dao Zu Shi." Read More

CBI Video: Fashion Brand JNBY Looks at the Life Stories of Contemporary Women

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The documentary-style series “Chat: The Future" features actress Hachi (Wang Yueyi), model/university student Cici (Xiang Yeging) and vlogger Zhuzi (Shao Jingzhu) as they go about their daily lives, discussing their interests and aspirations. Read More

CBI Video: Nostalgic Music Brings Harmony to Generational Conflict for Lexus

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With its latest film promoting its RX line of luxury SUVs, Lexus is the latest brand to turn to Chinese musical nostalgia to appeal to consumers.  Read More

CBI Video: Peace Hotel Anniversary Film Pays Homage to Silent Era 

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To mark the hotel’s 90th anniversary, Canada’s Fairmont Hotel & Resorts collaborated with First Short Film Project to produce “Romance in Silence," a six-minute short film set on the historic property starring young actors Zhuyan Manzi and Li Hong-chi.  Read More

CBI Video: Philips Reveals the Emotional Turmoil of Chinese Men

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To mark the 80th anniversary of its electric shaver, Dutch conglomerate Philips created an emotional 20-minute film, “Chinese Men’s Truth or Dare," directed by Zhang Dapeng. Read More

CBI Video: China UnionPay’s Not-So-Subtle Celebratory Video Pays Off

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China UnionPay’s short video, “Chinese People Are Great," was one of the most discussed campaigns of this year’s National Day holiday. Read More

CBI Video: Netease Goes Back to the Future With 90s Hits

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To promote a new high-tech gadget, online education company Youdao (a Netease subsidiary) went all in on 1990s pop-culture nostalgia with “Back to School Parents’ Alliance," a branded music video that revisits a beloved sitcom of the era and its hit theme song. Read More

CBI Video: A Fairytale Spin on the Harsh Realities of Left-Behind Children

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Fotile, a kitchen appliance manufacturer that specializes in buiit-in ranges and hoods, created a suspenseful and moving short film rooted in real life for this year’s Mid-Autumn Festival. Read More

A Guide to a Decade’s Worth of Brand Films in China

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Branded films require a delicate balance between telling a compelling story and promoting a brand’s commercial interests. Highlights from China over the past decade show the range of effective work in the genre. Read More