China Brand Insider Is Now Content Commerce Insider

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Thank you for being a valued reader of China Brand Insider. To bring you greater insights into the world of brand-supported content, we are rebranding as Content Commerce Insider. Read More

Coronavirus Impacts on Content in China

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With a significant part of the population confined to their homes as they wait out the spread of the epidemic, internet-enabled connections to the outside world have played a crucial role across sectors, and the experience may change how content is consumed well into the future. Read More

CBI News Wrap: Public Service Ads From Brands, Web Movies Struggle

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Though brands have been understandably hesitant to engage in major promotional campaigns as the coronavirus continues to spread, there’s been ongoing activity that connects brands to the efforts to cope with the outbreak. Read More

How Brands Are Supporting the Fight Against Coronavirus

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Overseas brands that depend heavily on the Chinese market for growth would be remiss to wait on the sidelines while the current crisis unfolds. Read More

CBI Video: Eight Brand Films for the Year of the Rat

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A selection of eight of the most talked-about brand films created to mark the Year of the Rat. Read More

CBI News Wrap: Coronavirus Updates, Short-Video Moves

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The closure of a growing number of public venues as a result of the coronavirus outbreak have left television and the internet as the main entertainment outlets for many Chinese who have been on extended vacation Read More

Brands Opportunities on China’s Spring Festival Galas

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The many Spring Festival gala programs produced by regional broadcasters can provide brands with additional chances to gain exposure on a regional and nationwide basis via satellite and streaming.  Read More

CBI News Wrap: Coronavirus Impact, Streaming Content for the Spring Festival

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The increase in the severity of the coronavirus outbreak has cast a pallor over China’s Spring Festival. Wuhan and other cities in Hubei province are on lockdown, public celebrations across the country were cancelled and repercussions are being felt in just about every industry. Read More

Six Trends in Brand Integration for the Year of the Rat

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Spring Festival marketing in China typically includes references to many of the deeply entrenched customs associated with the holiday, while also reflecting broader changes in social habits, consumption and technology that may conflict with and change those very traditions.  Read More

CBI News Wrap: Spring Festival Collaborations, WeChat Paywalls

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Gift boxes are big business during the Spring Festival, and collaborations with popular IP can help brands stand out in a crowded field.  Read More