CBI Case Study: Disney’s “Year of Mickey” Campaign Goes High-End With Gucci Collaboration 

 /  CBI  / 
Gucci’s latest collaboration stands out as the most extensive to date between the Italian fashion house and Disney’s cartoon empire. Read More

CBI News Wrap: Spring Festival Campaigns, Entertainment Awards

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Spring Festival marketing efforts are in full swing, with brands releasing a slew of limited edition products, gift boxes and branded films to mark the coming Year of the Rat, along with special events around the holiday. Read More

2020 Trends in Content + Commerce Integration in China

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Before the new year, we reviewed some of the top trends in brand integration in China over the course of 2019, and now it’s time to look ahead to what we think will be key drivers influencing the merger between content and commerce in the coming year and beyond Read More

CBI Case Study: Ringing in the New Year by Challenging Traditional Gala Shows

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Although not as big as the Lunar New Year, which is just a few weeks away this year, the New Year on the Gregorian calendar still provides ample opportunity for entertainment extravaganzas and brand engagement.  Read More

CBI News Wrap: New Year’s Campaigns and Gala Shows

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Although not as big as the Lunar New Year, which is just a few weeks away this year, the New Year on the Gregorian calendar still provides a major marketing opportunity for brands in China. Read More

CBI News Wrap: How Brands Work With Christmas and Star Wars in China

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Though Christmas is not an official holiday in China, it has long been popular among urban youths who celebrate by exchanging gifts and dining out, and brands have tapped into these consumption trends and the IP surrounding Christmas with a slew of secular marketing campaigns Read More

2019 in Review: China’s Top Trends in Content + Commerce 

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As 2019 draws to a close, it’s time to look back at some of the key ways in which brands sought to resonate with China’s consumers through entertainment and other content-driven marketing strategies. Read More

CBI News Wrap: Shopping “As Seen on TV,” Douyin’s Fashion Gala

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Since its debut on December 6, the iQiyi celebrity reality show “Fourtry” has been realizing its potential to integrate content and commerce in innovative ways. Read More

Sharing Luxury Lifestyles With Chinese Consumers: Q&A With Sarah Zhang of House Films

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We caught up with Zhang to discuss the trajectory of her work on branded content in China and House Films' latest offering, “Yacht Life: Love the Ocean.” Read More

CBI Case Study: Bilibili’s Top Bullet Chats of 2019

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Earlier this month Bilibili released its third annual list of the its top "bullet chats," the streaming, user-submitted commentary that is a defining feature of the popular youth-oriented video platform. Read More