brand film |

CBI Case Study: Lessons From Luxury Auto Brand Films for the Spring Festival

Feb 11, 2020 / CBI /

High-end auto brands engaged some of the country’s leading directors to make quality short films, illustrating various strategies for producing compelling content. Read More

CBI Video: Confucius and Turing Take a Trip on Haier’s Time-Traveling Train

Feb 11, 2020 / CBI /

Appliance manufacturer Haier Group explores the tensions between tradition and modernity by showcasing how its various consumer brands support new definitions of what a home is. Read More

CBI Video: Eight Brand Films for the Year of the Rat

Feb 4, 2020 / CBI /

A selection of eight of the most talked-about brand films created to mark the Year of the Rat. Read More

CBI Video: ICBC Takes Viewers on a Chinese Zodiac Adventure Relay

Jan 28, 2020 / CBI /

Industrial and Commercial Bank of China’s latest short film turns Spring Festival traditions on their head to promote a newly designed credit card featuring a theme of Chinese zodiac animals for the Year of the Rat. Read More

Six Trends in Brand Integration for the Year of the Rat

Jan 21, 2020 / CBI /

Spring Festival marketing in China typically includes references to many of the deeply entrenched customs associated with the holiday, while also reflecting broader changes in social habits, consumption and technology that may conflict with and change those very traditions. Read More

CBI Video: Tencent Weishi Stages a Return to Peppa Village

Jan 21, 2020 / CBI /

Director Zhang Dapeng takes viewers back to the rural hamlet of last year's viral hit "What is Peppa?," this time on behalf of Tencent’s short video platform Weishi. Read More

CBI Video: Apple Hits Up Hollywood for Latest Chinese Spring Festival Film

Jan 14, 2020 / CBI /

For the third straight year, Apple is marking China’s biggest holiday with a touching film shot through the lens of the latest generation iPhone Read More

CBI Video: Airbnb Seeks Good Fortune With Animation for Lunar New Year

Jan 7, 2020 / CBI /

Airbnb made its first foray into animation by tapping the renowned Taiko Studios to create a set of characters that can represent the brand in China. Read More

CBI News Wrap: How Brands Work With Christmas and Star Wars in China

Dec 31, 2019 / CBI /

Though Christmas is not an official holiday in China, it has long been popular among urban youths who celebrate by exchanging gifts and dining out, and brands have tapped into these consumption trends and the IP surrounding Christmas with a slew of secular marketing campaigns Read More

CBI Video: Idol Meets Influencer in KFC’s Christmas Video

Dec 24, 2019 / CBI /

Although Christmas is not officially observed in China, the Western holiday has long been celebrated in China as an occasion for young people in cities to go out for dinner and exchange presents. Read More

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