CBI Video: ICBC Takes Viewers on a Chinese Zodiac Adventure Relay

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Industrial and Commercial Bank of China’s latest short film turns Spring Festival traditions on their head to promote a newly designed credit card featuring a theme of Chinese zodiac animals for the Year of the Rat. Read More

Six Trends in Brand Integration for the Year of the Rat

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Spring Festival marketing in China typically includes references to many of the deeply entrenched customs associated with the holiday, while also reflecting broader changes in social habits, consumption and technology that may conflict with and change those very traditions.  Read More

CBI Video: Tencent Weishi Stages a Return to Peppa Village

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Director Zhang Dapeng takes viewers back to the rural hamlet of last year's viral hit "What is Peppa?," this time on behalf of Tencent’s short video platform Weishi. Read More

CBI Video: Apple Hits Up Hollywood for Latest Chinese Spring Festival Film

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For the third straight year, Apple is marking China’s biggest holiday with a touching film shot through the lens of the latest generation iPhone Read More

CBI Video: Airbnb Seeks Good Fortune With Animation for Lunar New Year 

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Airbnb made its first foray into animation by tapping the renowned Taiko Studios to create a set of characters that can represent the brand in China. Read More

CBI News Wrap: How Brands Work With Christmas and Star Wars in China

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Though Christmas is not an official holiday in China, it has long been popular among urban youths who celebrate by exchanging gifts and dining out, and brands have tapped into these consumption trends and the IP surrounding Christmas with a slew of secular marketing campaigns Read More

CBI Video: Idol Meets Influencer in KFC’s Christmas Video

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Although Christmas is not officially observed in China, the Western holiday has long been celebrated in China as an occasion for young people in cities to go out for dinner and exchange presents. Read More

CBI Video: Wong Kar-Wai Gets in the Mood for Saint Laurent

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The fifth installment of Saint Laurent’s multidisciplinary Self arts project sees acclaimed art-house filmmaker Wong Kar-Wai as curator for the short film “A Night in Shanghai,” directed by Hong Kong photographer Wing Shya. Read More

CBI Video: Tmall’s Singles’ Day Wishes 

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To mark the eleventh annual November 11 Singles’s Day shopping festival, Alibaba’s Tmall created its first short film, a touching modern family story that incorporates fairy tale elements.  Read More

CBI Video: SK-II Takes Another Look at Chinese Women With Katie Couric

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SK-II’s recent global campaign, “Timelines," is a global docu-series with American television journalist Katie Couric taking a broader view of marriage pressure and social expectations across cultures. Read More