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Chinese Long-form Video Content Creators Are Far from Dead

Mar 19, 2019 / Entertainment Marketing /

Short-form video has no doubt captured the marketing world for its appeal among China’s youth, but if a series of recent deals by Alibaba and Tencent are anything to go by, it’s not over yet for Chinese long-form video content creators. Read More

What Bilibili Stakes Reveal about Alibaba’s and Tencent’s Content Strategies

Mar 14, 2019 / Entertainment Marketing /

Alibaba and Tencent have tapped into such video platforms looking to create synergies for their core business. Read More

Alibaba Acquires 8% Stake in Bilibili to Double own on Content-driven E-commerce

Feb 15, 2019 / News /

China’s recent rise of content-driven e-commerce is another testimony to the saying that content is king. Read More

Anime Series on Karl Marx Debuts to Mixed Reviews

Jan 30, 2019 / News /

On streaming site Bilibili, netizens are talking more about the German philosopher’s looks and less about his ideas. Read More

Headlines from China: Will Milk Tea Save the Film Exhibition Business in China?

Jan 7, 2019 / Headlines From China /

Will milk tea, the most popular beverage in China, help Chinese cinemas increase revenue? Read More

Short Video App Kuaishou Doubles Down on Domestic E-commerce

Jan 3, 2019 / Entertainment Marketing /

Content-driven e-commerce is a growing trend in China. Rival short video platform Douyin rolled out a shopping cart feature earlier this month. Similarly, large e-commerce platforms are seeking partnerships with content creators to drive their sales. Read More

Bilibili and Alibaba’s Taobao Partner on E-commerce

Jan 2, 2019 / Entertainment Marketing /

Video streaming site Bilibili is trying to sell more Japanese anime-style skirts to its young viewers. The company today announced a partnership with Alibaba’s online marketplace Taobao, seeking to monopolize on content-driven e-commerce. Read More

Headlines from China: Sunac to Fully Take Over Wanda’s Cultural and Tourism Projects

Oct 16, 2018 / Headlines From China /

Wanda Group CEO Wang Jianlin is getting ready to let Sunac China Holdings Ltd. completely take over his cultural tourism business, according to a reporter from Caijing Magazine. Read More

Bilibili Debuts on Steam with Two New Games

Sep 10, 2018 / Game /

Bilibili, the Chinese video sharing and ACG (animation, comic and game) community, has made its debut on the world’s top video game distribution platform, Steam, as the publisher for two new titles of The Con Simulator and Invaxion, expanding to the PC gaming sector. Read More

Headlines from China: A Short History of Tencent Pictures

Aug 16, 2018 / Headlines From China /

As Tencent Pictures turns three, we take a look at what this company has achieved over the past three years. Read More

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