Tag Heuer Names Angelababy Brand Ambassador, Shrugs Off Dior Controversy

 /  Entertainment Marketing  / 
The Angelababy-Tag Heuer collaboration follows closely on the heels of a similar partnership she had with the Parisian fashion house Christian Dior in May, which became controversial after it attracted swaths of negative reviews on social media. Read More

Angelababy Notably Absent from Dior Show

 /  Entertainment Marketing  / 
When Christian Dior’s womenswear designer Maria Grazia Chiuri debuted her first cruise collection, themed “Dior Sauvage,” notably absent from the festivities on May 11 was the brand’s newly appointed China ambassador Angelababy. Read More

China Live Streaming: Five Home Truths for Luxury Brands

 /  Entertainment Marketing  / 
In a world where brevity is the norm when it comes to getting the message across, live streaming is one of the few formats where long content is still very welcome. Read More

No More Emoji Acting Please, Angelababy

 /  News  / 
The Communist Party of China’s newspaper once again criticizes the performances of young actors. Read More

China Box Office: ‘The Great Wall’ Adds $26.5 Million in Second Weekend

 /  Box Office  / 
As predicted, the new releases took the top two spots at the weekend box office, pushing last weekend’s victor "The Great Wall" to a third place finish with RMB 184 million ($26.5 million). Read More

On Screen China: ‘Tigers’ and ‘Tomorrow’ Look to Scale ‘The Great Wall’

 /  Box Office  / 
With the wide releases of both Jackie Chan’s "Railroad Tigers" and the romantic comedy "See You Tomorrow" dominating Chinese theaters this weekend, "The Great Wall" will lose more than half of its screens. Read More

China Box Office: Summit Heist Pic Tops Fox Sci-Fi Flick

 /  Box Office  / 
Despite criticism for pandering to Chinese moviegoers, “Now You See Me 2” should come close to hitting $100 million in China. Read More

Chinese Celebrity and the Soft Power Machine

 /  Entertainment Marketing  / 
In the first in a series of occasional guest Op-eds, China Film Insider brings you the voices of two academics in Britain who are recording milestones and studying trends in the growing world of Chinese moviemaking, Read More

China’s Celebrity ‘Wedding of the Year’ Promotes Stars’ Own Brands

 /  Entertainment Marketing  / 
This past week, the hot topic on China’s Weibo- and WeChat-sphere was the wedding of actors Huang Xiaoming and Angela Yeung (better known as Angelababy), a stereotypically fairytale event held at the very romantic Shanghai Exhibition Center. Attended by nearly 600 guests, among them celebrities like Li Bingbing, Shu Qi, Chiling Lin, and Hong Kong Read More