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Ancillary revenues

China’s Movie Tie-Ins Market a Real Bugbear

Jan 28, 2016  /  News  / 
The experience of entrepreneurs like Xu Lei provides an insight into the difficulties studios face while trying to exploit the ancillary market for movie tie-in merchandise. Read More

China’s Film Industry Online, Part I

Oct 6, 2015  /  Legal  / 
China’s theatrical box office market may be huge but the ancillary revenues (i.e. non-box office) are still relatively small in China. This is the first in a series of posts on developments in China’s digital ancillaries in a lead-up to the US-China Film Summit, which I will be attending along with a number of other lawyers from Read More

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