U.S.-Listed Video Streamer Bilibili Files for Secondary Listing in Hong Kong, CNBC Reports

 /  Money  / 
Nasdaq-listed Chinese video streaming firm Bilibili has reportedly confidentially filed for a secondary listing in Hong Kong. Read More

Video Streamer Bilibili Posts Strong User Growth as Losses Widen

 /  Video Sharing  / 
Nasdaq-listed Chinese video streaming platform Bilibili reported solid user growth in the third quarter, but its losses nearly tripled as it spent heavily on marketing. Read More

Headlines From China: Gen Z Favorite Bilibili Moves Further Into Content Commerce

 /  Headlines From China  / 
Highlighting the brand opportunities on Bilibili, the platform recently published its inaugural “China-Z 100” list, a selection of the top 100 domestic products targeted at consumers under the age of 30. Read More

Headlines from China: Why One Brand’s Bilibili “University” Attracted Millennials and Gen Z Alike

 /  Headlines From China  / 
A recent campaign from Chinese skincare brand Chando is a case study in the successful use of Bilibili to reach young consumers. Read More

Headlines from China: Bilibili Signed Framework Agreement With BBC Studios

 /  Headlines From China  / 
Young people’s favorite video sharing platform Bilibili strikes a strategic cooperation agreement with BBC Studios that aims at expanding their past cooperation efforts. Read More

How Chinese Tech Builds Trust, Part VI: The Content Trends That Are Growing Bilibili’s Audience

 /  Streaming  / 
Some 80% of Bilibili’s users are young Chinese under the age of 25. More than 60% have a university degree and over half are based in first- and second-tier cities. The platform has been leveraging two big Chinese trends to fuel growth. For brands looking to diversify ad placements away from display ads — knowing full well that branded content is 22 times more engaging than display ads — Bilibili offers an opportunity. Read More

Headlines from China: Young People’s Favorite Bilibili Invested $66 Million in Film and TV Studio Huanxi Media

 /  Headlines From China  / 
Young people’s favorite video platform Bilibili has taken a 9.9 percent stake ($66 million in U.S. dollars) in Huanxi Media, the rising film and TV studio whose major shareholders including directors Xu Zheng, Zhang Yimmou and Ning Hao. Read More

Bilibili vs. Bilibili: The Culture Clash Dividing China’s YouTube

 /  Chinasplaining  / 
Once a niche community for anime and gaming fans, Bilibili is reinventing itself as a mainstream video platform for Gen Z. But its veteran users aren’t happy. Read More

Bilibili Fined $8,500 Over Copyright Violations

 /  News  / 
The video-streaming site was sued for failing to take action against a user who had uploaded audio from the 2018 hit film “Dying to Survive.” Read More

Subculture Sellouts: Kuaishou and Bilibili Embrace Normcore

 /  Opinion  / 
Long known as havens for China’s marginalized, nerdy, and just plain weird, the two video platforms are trading their grassroots cred for a more yuppie-friendly image. Read More


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