Highlighting the brand opportunities on Bilibili, the platform recently published its inaugural “China-Z 100” list, a selection of the top 100 domestic products targeted at consumers under the age of 30. Read More
Some 80% of Bilibili’s users are young Chinese under the age of 25. More than 60% have a university degree and over half are based in first- and second-tier cities. The platform has been leveraging two big Chinese trends to fuel growth. For brands looking to diversify ad placements away from display ads — knowing full well that branded content is 22 times more engaging than display ads — Bilibili offers an opportunity. Read More
Young people’s favorite video platform Bilibili has taken a 9.9 percent stake ($66 million in U.S. dollars) in Huanxi Media, the rising film and TV studio whose major shareholders including directors Xu Zheng, Zhang Yimmou and Ning Hao. Read More
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