Douyin is a crucial battleground for luxury brands trying to close the loop from buzz to sale. We break down the platform with case studies on brands like Loewe, Prada, Valentino and Burberry. Read More
Dissecting China’s presence at the British Fashion Awards 2023, here are the designers who dressed celebrities and the nominated talent hailing from the mainland. Read More
Chinese buzzwords like Barbie Q and electric fish reflected cultural shifts, influencing society and trends to define China's evolving zeitgeist. Read More
In Asia, brands are harnessing the soft power of virtual human livestreamers; while the West goes the other way around with creators pretending to be virtual humans. Read More
The popularity of hot pink has skyrocketed with the rise of the latest fashion trend, Barbiecore. But how does China feel about the color of the year? Read More
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