The value of beauty brand sponsorships on Chinese reality television has seen a marked increase this year, rising a reported 41.2 percent year-on-year in the first nine months of 2019, with the shift reflecting the need to establish stronger connections between beauty brands and Gen Z and millennial consumers. Read More
"I Can I BB" is more than a debate competition -- it's a forum to organize discussion around topics that preoccupy its huge audience of Chinese millennials. Read More
Yee shrugged off his teen idol identity to become an actor, thanks to his performance in the hit film 'Better Days,' which dominated social media in October. Read More
Retailer Suning launched a televised extravaganza for Singles' Day this year, partnering with the entertainment powerhouse Hunan Satellite TV to produce a broadcast in direct competition with Alibaba’s long-running show. Read More
If we take a look at the celebrity rankings since July, a few regulars have dominated the top of the list, namely actors Xiao Zhan, Li Xian, and Wang Yibo, all of whom starred in hit summer TV shows. Read More
Filmmaker Zhou Mingying discusses his surreal encounter with an authoritarian restaurateur while making his documentary ‘The Land of Peach Blossoms.’ The film premiered at the International Documentary Film Festival Amsterdam (IDFA) last year. Read More
Alibaba announced on Thursday a partnership with Universal Beijing Resort to help the American theme park conglomerate’s digital operations for its newest theme park scheduled to open in 2021. Read More
Young male stars are playing an increasingly important role in the marketing of beauty products in China. So far this year, 24 brands have signed 26 male celebrities to promote their goods, with the majority born after the mid-1990s. Read More
The Sino-European producers' association Bridging the Dragon organizes its fifth Sino-European Project Lab in Beijing from the 16th to 20th October, bringing together over 80 film professionals from both sides to network and develop relationships. Read More
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