CBI News Wrap: How Brands Work With Christmas and Star Wars in China

 /  CBI  / 
Though Christmas is not an official holiday in China, it has long been popular among urban youths who celebrate by exchanging gifts and dining out, and brands have tapped into these consumption trends and the IP surrounding Christmas with a slew of secular marketing campaigns Read More

Headlines from China: ‘Star Wars: The Rise of Skywalker’ Rumored to Release in China and the U.S. Simultaneously

 /  Headlines From China  / 
If the rumor turns out to be true, this will be the first Star Wars film to be released in China day and date with North America. In the past, Star Wars movies were usually released in China one month after its North American opening. Read More

CBI News Wrap: Brands at Golden Rooster, Harper’s Bazaar China Stars’ Charity Night

 /  CBI  / 
A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, but the status of two luxury fashion houses remained unclear. Read More

China’s Hottest TV Show Right Now is Striving to Provide Space for Mainstream Debate

 /  TV  / 
"I Can I BB" is more than a debate competition -- it's a forum to organize discussion around topics that preoccupy its huge audience of Chinese millennials. Read More

China Brand Insider Newsletter

 /  CBI  / 
Presented by China Film Insider, China Brand Insider is a weekly newsletter featuring original content, case studies, and takeaways from the latest Chinese-language news on the relationship between brands and entertainment. Read More

Mobile Games, Online Videos, and Movies are National Pastimes during Chinese New Year

 /  News  / 
For Chinese people, Spring Festival is all about seeing family and celebrating the new year, but it’s also the optimal time for using screens. Read More

‘The Return of the Pearl Princess’ Returns to Hunan TV, Again

 /  News  / 
Hunan TV’s screening of 20-year-old series rekindles memories just in time for the holidays. Read More

Headlines From China: Alibaba Now Holds Shares In All Major Film Companies

 /  Headlines From China  / 
Alibaba is currently a shareholder in multiple leading film companies across the Chinese film industry, covering the entire supply chain from funding, production to distribution.  Read More

Meet Pinta Studios: Turning VR Content into Money-making IP

 /  China Film Insiders  / 
With the Venice International Film Festival kicking off this week, Pinta Studios is showcasing its latest Virtual Reality (VR) animated film 'The Dream Collector' in competition with other 21 VR works from around the world. Read More

This Chinese Film Studio is Showing the Potential of VR Content

 /  News  / 
Despite some noise surrounding the future of China’s VR development, this Beijing-based VR film startup last month made its way to the Venice International Film Festival with its seven-minute long sci-fi animation. Read More

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