Headlines from China: Alibaba’s Youku Announces 58 TV Drama Series

 /  Headlines From China  / 
Youku, one of China's top online video and streaming service platforms, recently announced 58 upcoming TV Drama Series. Read More

How Youku Allocates Its Hefty Content Budget and Commercialization Plans

 /  News  / 
There are plenty of ardent supporters of the philosophy that "content is king" in China’s video streaming industry, and the country’s top video site, Youku Tudou, is one of them. Read More

Headlines From China: China’s Top Three Streaming Giants Join Hands to Launch First Virtual Cinema Project for 2021 Spring Festival

 /  Headlines From China  / 
The top three Chinese streaming sites Youku, iQIYI and Tencent Video have announced recently their collaboration in launching the first-ever online cinema program together during the Spring Festival. Read More

Viewers Say New Kung Fu Series Lacks Kick

 /  TV  / 
The director of “Lu Ding Ji” acknowledged flaws in his martial arts drama but also said lead actor Zhang Yishan isn’t entirely to blame for the poor reviews. Read More

E-Commerce Platforms Vie To Boost Singles’ Day Shopping With TV Galas

 /  Livestreaming  / 
The competition is heating up to promote this year’s Singles’ Day sales with splashy televised galas on major satellite TV networks. Read More

Chief Curiosity Officers and Celebrity-Owned Brands

 /  Celebrity  / 
Chinese celebrities are ubiquitous in the domestic marketing scene, serving as a crucial link between content and commerce. Brands have been keen to engage stars in new ways, moving beyond the standard ambassador or spokesperson roles to finding new ways of engaging with fan-consumers, such as through e-commerce livestreaming.  Read More

Headlines from China: Can Music Save China’s Satellite TV Networks?

 /  Headlines From China  / 
The third season of dance battle TV show “Street Dance of China” was live-streamed for eight hours straight on Chinese video streaming website Youku last weekend. Read More

Fall Online Reality Show Preview

 /  TV  / 
Once the province of major satellite TV networks, reality shows on video streaming platforms have been gaining ground, as the new media players are increasingly focused on developing their original content to build audiences and attract brands. Read More

How Chinese Tech Builds Trust, Part VI: The Content Trends That Are Growing Bilibili’s Audience

 /  Streaming  / 
Some 80% of Bilibili’s users are young Chinese under the age of 25. More than 60% have a university degree and over half are based in first- and second-tier cities. The platform has been leveraging two big Chinese trends to fuel growth. For brands looking to diversify ad placements away from display ads — knowing full well that branded content is 22 times more engaging than display ads — Bilibili offers an opportunity. Read More

Trending on TV: Workplace and Suspense Dramas Find Brand Fans

 /  TV  / 
Contemporary, realistic dramas continue to take center stage on TV and video streaming platforms, as historical costume and fantasy content takes a back seat under regulatory pressure. Read More

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