CBI Case Study: Disney’s “Year of Mickey” Campaign Goes High-End With Gucci Collaboration 

 /  CBI  / 
Gucci’s latest collaboration stands out as the most extensive to date between the Italian fashion house and Disney’s cartoon empire. Read More

Headlines from China: Shanghai Disneyland to Build First ‘Zootopia’ Themed Zone

 /  Headlines From China  / 
The new expansion will be the 8th themed zone at the Shanghai Disneyland, and the first-ever Zootopia-themed zone at a Disney park worldwide. Read More

Headlines from China: Disney and Viacom Form Partnerships with Chinese Firms in Content Productions

 /  Headlines From China  / 
The ties between Hollywood and China have never been stopped. Read More

The Next Mulan? These 5 Ancient Chinese Women Could Become Disney’s New Heroines

 /  Chinasplaining  / 
Braving invaders and battling social injustice, these historical Chinese women are revered and impressive enough to be box office smashes. Read More

Headlines from China: Disney’s ‘The Lion King’ Gets One-Month Theatrical Extension in China

 /  Headlines From China  / 
It's announced today that Disney's musical drama film The Lion King has been given the permission to extend its theatrical run in China for one month to September 10. Read More

Disney’s ‘Mulan’ Trailer Wins Early Fans in China

 /  News  / 
Chinese netizens are enamored with the live-action film’s casting but less certain about its design choices. Read More

Chinese Disney Fans Decry Black ‘Little Mermaid’ Casting

 /  News  / 
Under the P.C.? Netizens object to the ‘politically correct’ and ‘disrespectful’ casting of Ariel in an upcoming adaptation of the Disney classic. Read More

Hong Kong Disneyland Takes Loss Despite Record Revenue

 /  News  / 
Hong Kong Disneyland Resort has reported a net loss for the fourth year running in 2018, albeit one that was much smaller than the previous fiscal year because it had more visitors, and they spent more. Read More

Headlines from China: Disney Releases Special Chinese New Year Posters

 /  Headlines From China  / 
The posters thoughtfully combine elements from upcoming Disney films with traditional Chinese imagery to show genuine respect and appreciation of traditional Chinese culture. Read More

Headlines from China: Best-performing Hollywood Studio in China is not Disney?

 /  Headlines From China  / 
Disney’s dominant position in the China market is replaced by another Hollywood studio in 2018. Read More

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