Nasdaq-listed Chinese video streaming platform Bilibili reported solid user growth in the third quarter, but its losses nearly tripled as it spent heavily on marketing. Read More
Highlighting the brand opportunities on Bilibili, the platform recently published its inaugural “China-Z 100” list, a selection of the top 100 domestic products targeted at consumers under the age of 30. Read More
Young people’s favorite video sharing platform Bilibili strikes a strategic cooperation agreement with BBC Studios that aims at expanding their past cooperation efforts. Read More
Some 80% of Bilibili’s users are young Chinese under the age of 25. More than 60% have a university degree and over half are based in first- and second-tier cities. The platform has been leveraging two big Chinese trends to fuel growth. For brands looking to diversify ad placements away from display ads — knowing full well that branded content is 22 times more engaging than display ads — Bilibili offers an opportunity. Read More
Young people’s favorite video platform Bilibili has taken a 9.9 percent stake ($66 million in U.S. dollars) in Huanxi Media, the rising film and TV studio whose major shareholders including directors Xu Zheng, Zhang Yimmou and Ning Hao. Read More
Once a niche community for anime and gaming fans, Bilibili is reinventing itself as a mainstream video platform for Gen Z. But its veteran users aren’t happy. Read More
The video-streaming site was sued for failing to take action against a user who had uploaded audio from the 2018 hit film “Dying to Survive.” Read More
Long known as havens for China’s marginalized, nerdy, and just plain weird, the two video platforms are trading their grassroots cred for a more yuppie-friendly image. Read More
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