Douyin, TikTok notch 1.5 billion downloads across iOS and Android

 /  News  / 
TikTok is still one of the world’s most popular apps despite a deceleration in 2019. Read More

CBI News Wrap: Branded Art Exhibits, Versace’s Comeback

 /  CBI  / 
SK-II, Casarte and Coca-Cola are among the brands using the power of the arts to boost their presence in China. Read More

Alibaba’s Entertainment-Fueled E-commerce and the Future of Marketing

 /  CBI  / 
China’s November 11 Singles Day epitomizes the merger of commerce and content that is taking over how brands do business in what is soon to be the world’s largest consumer market. Read More

CBI News Wrap: TV and Video Investment Season, Self-Discipline Pledge

 /  CBI  / 
It’s investment season for Chinese TV and video industry. Over the past week or so, the major satellite networks and streaming services have been busy presenting their strategic plans and 2020 content offerings to advertisers and media.  Read More

The Chinese Social Media Stars Unknowingly Going Viral in the West

 /  Streaming  / 
A growing number of Chinese viral short videos are reuploaded on Western social media accounts, bringing them global attention. And in most cases, the original creators are not even aware of it. Read More

Understanding China’s Video Streaming Services: Part Two

 /  CBI  / 
In the second part of this series, we look at a group of seven key players — from the well-established iQiyi  to up-and-coming challenger Xigua Video (a Bytedance company) — and share insights on their business models and prospects in the fast-changing market.  Read More

Understanding China’s Video Streaming Services: Part One

 /  CBI  / 
While the U.S. market braces for the coming “streaming wars,” China has long offered a more diversified ecosystem for online video content. Read More

China Moves to Monetize Its Growing Female Gamer Market

 /  Game  / 
The transformation of female-oriented gaming from a niche interest into a mainstream segment is something that industry players can no longer ignore, especially when thinking about monetization. Read More

How ‘Waterloo Bridge’ Helped Birth a New Brand of Shanghai Opera

 /  Chinasplaining  / 
If we take anything away from the story of “Waterloo Bridge” — a largely forgotten classic in the U.S. that became a phenomenon in China — it’s that inspiration can come from the unlikeliest of places. Read More

Q&A: Bill Gates-Owned Branded Entertainment Network Talks China Expansion

 /  CBI  / 
CEO Butler and Nancy Lewis, Manager of Client Service and Strategic Partnerships, answered questions from CBI about the big move into China. Read More

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