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CBI News Wrap: Coronavirus Impact, Streaming Content for the Spring Festival

Jan 28, 2020  /  CBI  / 
The increase in the severity of the coronavirus outbreak has cast a pallor over China’s Spring Festival. Wuhan and other cities in Hubei province are on lockdown, public celebrations across the country were cancelled and repercussions are being felt in just about every industry. Read More

Netease Launches Chinese Version of Marvel Unlimited Comic App

Jan 14, 2020  /  News  / 
Marvel content on the Netease app is currently free to access but the company will charge an RMB 18 monthly membership in the future. Read More

CBI Case Study: Ringing in the New Year by Challenging Traditional Gala Shows

Jan 7, 2020  /  CBI  / 
Although not as big as the Lunar New Year, which is just a few weeks away this year, the New Year on the Gregorian calendar still provides ample opportunity for entertainment extravaganzas and brand engagement.  Read More

CBI Video: Airbnb Seeks Good Fortune With Animation for Lunar New Year 

Jan 7, 2020  /  CBI  / 
Airbnb made its first foray into animation by tapping the renowned Taiko Studios to create a set of characters that can represent the brand in China. Read More

CBI News Wrap: New Year’s Campaigns and Gala Shows

Jan 7, 2020  /  CBI  / 
Although not as big as the Lunar New Year, which is just a few weeks away this year, the New Year on the Gregorian calendar still provides a major marketing opportunity for brands in China. Read More

How Li Ziqi Repackages Rural China For Urban Fantasies

Jan 6, 2020  /  Chinasplaining  / 
Conversations about the social media star tend to focus on her international popularity, but what do her Chinese fans see in her? Read More

CBI Video: Idol Meets Influencer in KFC’s Christmas Video

Dec 24, 2019  /  CBI  / 
Although Christmas is not officially observed in China, the Western holiday has long been celebrated in China as an occasion for young people in cities to go out for dinner and exchange presents. Read More

Headlines from China: New Self-rated PG-13 Animated Film to Release in China

Dec 18, 2019  /  Headlines From China  / 
Produced by Enlight Media's animation studio Color Room, the 2019 animated film Miaoxiansheng has been scheduled to release on December 31. Posters and a newly released trailer of Miaoxiansheng include a warning that says the film may not be appropriate for audiences under 13. Read More

CBI News Wrap: Vertical Video, Brands on TV and Video

Dec 10, 2019  /  CBI  / 
Vertical programming is on the rise in China with traditional broadcasters and streaming services creating new shows and using the vertical format to promote their other offerings. Read More

CBI News Wrap: Death on Reality Show, Short Video Developments

Dec 3, 2019  /  CBI  / 
Following the death of model-actor Godfrey Gao on the set of an extreme sports challenge reality show, a broader crackdown on this genre of programming would not be surprising. Read More

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