It’s the crossover China’s superhero fans have been waiting for: Chinese gaming and media streaming company NetEase is partnering with Marvel to breathe new life into the beloved universe of superheroes.
The Guangzhou-based gaming giant announced on Monday at its annual games product launch event that it will be working with Marvel to create original entertainment — including games, TV shows, and comic books — for the Chinese market and beyond.
“Having admired the work Marvel has created over the years, we are excited to incorporate these beloved stories and characters into world-class entertainment content for global fans,” said William Ding, founder and CEO of NetEase, in a statement. “Adhering to NetEase’s brand statement of ‘Passion of Gamers’, we will work hard to deliver the type of high-quality content that game players and Marvel fans will be pleased to see.”
2019 marks Marvel’s 80th anniversary and the Year of the Pig is proving particularly prosperous for the movie-making powerhouse in China. Read the full story on RADII.