CBI Case Study: Enhancing Brand Presence With Custom Reality Shows 

 /  CBI  / 
Instead of sponsoring big talent competitions, brands may see better outcomes through the customized production of smaller-scale shows that allow a brand to be deeply tied into the purpose of the series from its inception. Read More

CBI Video: A Fairytale Spin on the Harsh Realities of Left-Behind Children

 /  CBI  / 
Fotile, a kitchen appliance manufacturer that specializes in buiit-in ranges and hoods, created a suspenseful and moving short film rooted in real life for this year’s Mid-Autumn Festival. Read More

CBI News Wrap: Jay Chou’s Brand Business, Douyin Video Challenge

 /  CBI  / 
Jay Chou briefly broke the Chinese internet with the release of his new single “Won’t Cry.", which sold 2 million copies in the first hour, but he says he doesn’t rely on music to make money. Read More

China Moves to Monetize Its Growing Female Gamer Market

 /  Game  / 
The transformation of female-oriented gaming from a niche interest into a mainstream segment is something that industry players can no longer ignore, especially when thinking about monetization. Read More

Headlines from China: ‘Once Upon a Time in Hollywood’ Scores China Release Date

 /  Headlines From China  / 
Quarantine Tarantino's ninth feature film, Once Upon a Time in Hollywood, has been scheduled to release in China on October 25. Read More

The Next Mulan? These 5 Ancient Chinese Women Could Become Disney’s New Heroines

 /  Chinasplaining  / 
Braving invaders and battling social injustice, these historical Chinese women are revered and impressive enough to be box office smashes. Read More

Headlines from China: China’s National Day Film ‘My People My Country’ to Release Worldwide

 /  Headlines From China  / 
My People My Country, a film made as a tribute to the founding of the 70th anniversary of the People's Republic of China, will be released in theaters around the world during China's National Day holiday. Read More

Latest Little Fresh Meat You Need to Know: R3 August Celebrity Ranking

 /  Entertainment Marketing  / 
For August, among the top 5 most buzzed celebrities on the consulting agency R3’s list, three are considered little fresh meat celebrities Read More

Headlines from China: Johnnie To Quits As Jury President of Taipei Golden Horse Awards

 /  Headlines From China  / 
Film director Johnnie To has resigned from the jury of the 56th Golden Horse Awards as jury president, according to an official announcement from Taipei Golden Horse Film Festival (TGHFF). Read More

Chinese Animated Romance Film ‘White Snake’ Coming to Select U.S. Theaters

 /  Animations  / 
This animated feature film from China's Light Chaser Animation and Warner Brothers will be released in select U.S. theaters in November. Read More

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