ReHub’s Compass China Luxury Index ranks luxury brand performance based on user engagement, posts, and mentions across platforms including Xiaohongshu, Weibo, WeChat, and Douyin. Read More
In stark contrast to the typically long-winded product explanations on China’s e-commerce livestreams, the “rapid introductions” of products with little explanation has been a surprise hit among consumers. Read More
Douyin is rapidly winning market share from rivals Taobao and Tmall. In the first three quarters of 2023, Douyin Beauty’s GMV climbed 44 percent YoY to $15.4 billion. Read More
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