Why DMOs Must Look Beyond Celebrity Endorsements

 /  Entertainment Marketing  / 
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More

Headlines from China: Bona Film Group and Wanda Film Affected by Investigation of Accounting Firm Ruihua

 /  Headlines From China  / 
The investigation on top accounting firm Ruihua led to suspensions of 29 IPO cases that the firm was working on, including the upcoming IPO of film studio Bona Film Group. Read More

Headlines from China: Box Office Hit ‘Dying to Survive’ Gets North America Release Date

 /  Headlines From China  / 
Chinese dark comedy 'Dying to Survive' has been scheduled to release on August 9 in North America. Read More

‘Unmasked’ Livestreamer Says Filter Snafu All Part of Her Plan

 /  Chinasplaining  / 
A host whose cartoon filter disappeared mid-stream to reveal a middle-aged face has gained hundreds of thousands of new followers from what she describes as a savvy marketing stunt. Read More

Animated Film About Cheeky Kid With Powers Breaks Records

 /  Animations  / 
“Ne Zha” has become the highest-grossing Chinese animated movie of all time, snatching the spotlight from Disney’s ‘Lion King’ remake. Read More

Headlines from China: NBA Renews Partnership with Tencent for Another Five Years

 /  Headlines From China  / 
On July 29, NBA and Tencent jointly announced that the two companies will renew their partnership, which will expand Tencent's rights to exclusively live broadcast NBA games in China for another five years. Read More

Headlines from China: Tibetan Filmmaker Pema Tseden’s ‘Balloon’ Enters Venice Film Festival

 /  Headlines From China  / 
Balloon, a drama film by renowned Tibetan filmmaker Pema Tseden is selected to compete in the festival's Horizons section. Read More

Wanda Fire Sale Continues With Sputtering Sports Unit IPO, Studio Stake Sale Talks

 /  News  / 
After raising $190 million through that share sale, which was already far less than its original target, Wanda Sports Group’s new stock proceeded to tank 35.5% in its first day of trading on the Nasdaq. Read More

Bytedance Has Reportedly Acquired UK Music AI Startup, Jukedeck

 /  News  / 
Bytedance has acquired Jukedeck, a startup in the UK which enables users to create music generated by artificial intelligence (AI) Read More

Headlines from China: Lou Ye’s New Film Starring Gong Li Enters Venice Film Festival

 /  Headlines From China  / 
Saturday Fiction, a Chinese drama movie directed by Lou Ye and starring Gong Li, has been selected into the main competition section of the 76th Venice Film Festival. Read More

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