For the past three years, the Chinese home interior brand Oppein has put a playful spin on the Mid-Autumn Festival with its series of short holiday films, “A Werewolf’s Mid-Autumn Troubles.” Read More
The Chinese restaurant and packaged-food brand Wu Fang Zhai released an animated three-minute film for the Mid-Autumn Festival, “The Story on Bridge," playing on the current vogue for traditional Chinese culture in marketing. Read More
News From China Brands turned out in force for the Mid-Autumn Festival on September 13. The big show on TV was CCTV’s gala variety show, exclusively sponsored for the sixth year by the aptly named Blue Moon laundry detergent brand. The brand introduced an upgraded product for the holiday, and gave viewers the opportunity to Read More
The first batch of selections include 52 films from 26 countries. All of them will be screened in China for the first time while 28 of them will have world premieres. Read More
China’s animation industry is on a rising path after a long period of slow growth, signaling huge market potential, analysts said. Investors are also turning to animation as production costs are lower without casts of real people and with relatively less regulatory risk. Read More
By working with Liu Yifei, who’s starring in Disney's Mulan, the French jewelry company Chaumet hopes to connect with a younger Chinese consumer. Read More
After earning RMB 1.3 billion (US$183.51 M) at the Chinese box office, Spider-Man: Far from Home is released today on Chinese video-streaming websites, including iQiyi, Tencent Video, Youku, and Bilibli. Read More
From August 9 to August 27, Beijing Enlight Media submitted 1818 trademark applications to Chinese authorities. All the 1818 trademarks are related to this summer's hit animated film Ne Zha. Read More
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.