WeChat Tests Short-video Feature in Challenge to TikTok

 /  News  / 
The Channels feature allows certain WeChat users to post videos or photos to randomly selected audiences instead of limiting content to contacts. Read More

Six Trends in Brand Integration for the Year of the Rat

 /  CBI  / 
Spring Festival marketing in China typically includes references to many of the deeply entrenched customs associated with the holiday, while also reflecting broader changes in social habits, consumption and technology that may conflict with and change those very traditions.  Read More

CBI Video: Tencent Weishi Stages a Return to Peppa Village

 /  CBI  / 
Director Zhang Dapeng takes viewers back to the rural hamlet of last year's viral hit "What is Peppa?", this time on behalf of Tencent’s short video platform Weishi. Read More

CBI News Wrap: Spring Festival Collaborations, WeChat Paywalls

 /  CBI  / 
Gift boxes are big business during the Spring Festival, and collaborations with popular IP can help brands stand out in a crowded field.  Read More

‘PUBG Mobile’ The Top-grossing Chinese Game Overseas

 /  Game  / 
Tencent's 'PUBG Mobile' earned more than $776 million in revenue outside of China in 2019 across Apple’s App Store and Google Play. Read More

Headlines from China: Chinese Actress Huang Lu Appears in Hulu Original ‘Little Fires Everywhere’

 /  Headlines From China  / 
Chinese actress Huang Lu just made her first appearance in the trailer of the upcoming Hulu drama series "Little Fires Everywhere." Starring Reese Witherspoon, Kerry Washington, and Lexi Underwood, the show will premiere on Hulu on March 18. Read More

The Empty Consumerism of China’s ‘Queer Eye’ Clone

 /  Opinion  / 
What happens when you take the “queer” out of “Queer Eye”? Read More

Headlines from China: ‘1917’ and ‘Bad Boys for Life’ Secure China Theatrical Releases

 /  Headlines From China  / 
"1917," an epic war drama film about WWI, and "Bad Boys for Life," an 2020 American action comedy, have secured theatrical releases in China, although their release dates are yet to be annouced. Read More

Beijing Enlight Media Announces One Billion Yuan Investment in Animation

 /  News  / 
Producer of smash hit ‘Nezha’ Beijing Enlight Media said it will invest about 1 billion yuan ($145 million) over the next five years to adapt comic content into animated productions. Read More

Headlines from China: Tencent’s WeTV Partners with BEC World to Distribute Thai Dramas

 /  Headlines From China  / 
Tencent Video's international streaming platform WeTV has formed a strategic partnership with BEC World, the operator of Thailand Television Channel 3, to exclusively stream drama series produced by Channel 3 in 2020. Read More

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