Headlines from China: Why One Brand’s Bilibili “University” Attracted Millennials and Gen Z Alike

Why One Brand’s Bilibili ‘University’ Attracted Millennials and Gen Z Alike

Efforts by the popular youth-oriented video streamer Bilibili to diversify its content have seen it engage in new partnerships with BBC Studios, Sony, and local studio Huanxi Media that will bring more professionally-produced series and films to the platform. And brands seeking to reach Bilibili’s roughly 170 million highly engaged and sticky millennial and Gen Z users have been flocking to establish official accounts offering entertaining content specifically targeted to these valuable demographics. A recent campaign from Chinese skincare brand Chando is a case study in the successful use of Bilibili to reach young consumers. Read more Content Commerce Insider

From New Perspectives to New Genres, Tencent Video’s Content Innovation

Tencent Video, the streaming arm of Chinese tech giant Tencent, hosted 2021 “V-Vision” press conference on Oct 27 and announced its annual pipeline of film and television projects for 2021. 2020 has witnessed the cutthroat competition between major streaming firms in China with people spending more time indoors due to the Covid-19 pandemic, but Tencent Video has consistently released an assembly of hit variety shows and drama series which ensured the platform’s leading position in the current streaming war. Faced with additional challenges brought by the rapid proliferation and popularity of short video platforms, Tencent Video has vowed to build a comprehensive content ecosystem that can sustain the platform’s long-term growth. Read more Entertainment Capital