Headlines from China: On-Screen and Off, Brand Endorsement Speak to China’s Empowered Women

On-Screen and Off, Brand Endorsement Speak to China’s Empowered Women

In China, particularly, gains in economic power have resulted in an overhaul of the country’s business landscape by a new generation of ambitious and trailblazing women. Yet, with heightened competition in the Chinese market, the challenge for a brand still exists in identifying unique channels where it can connect with its audience. Regarding female empowerment, there has also been an uptick in female representation on Chinese television, which has presented a new and fortuitous opportunity for brands like Max Mara to connect with its audience. Read more Jing Daily

A Look at Beijing’s Cultural Industry From Its Culture, Sports and Entertainment Radiation

As part of a featured event at the 2020 China International Fair for Trade in Services, the 2020 Beijing Cultural Industry Development Conference was held on Sep 6 to showcase the industry the good practices and new challenges of the capital city’s cultural industry. As part of the China Integrated City Index, the Cloud River Urban Research Institute has released the 2019 ranking on culture, sports and entertainment radiation based on a research of 297 cities at prefecture level or above across China. Beijing takes an overwhelming lead in the rank. Read more Cultural Industry Insight