Headlines from China: Maoyan Entertainment Explores New Ways of Doing Film Promotion

Maoyan Entertainment Explores New Ways of Doing Film Promotions

On April 30th, one day before this year’s International Workers’ Holiday in China, Mayan Entertainment launched a new online program called “Rush in 24 hours”. What this product does is to create this “cloud watching” film viewing experience and to expand Maoyan’s film marketing business in the long run. On each day of this holiday, Maoyan will release one acclaimed foreign film on its platform for users to watch it for free. Besides streaming, there are also live-streamed post-screening discussions led by famous film critics to further enrich this “cloud watching” experience. Read more on yiqipaidianying

Producer 101 Season 3 Debuts, Stricter Rules and Tougher Competition

Idol competition reality TV show “Producer 101” is said to be the first reality show that inaugurated China’s idol business in 2018. Now this popular idol competition show has come to its third season in 2020. Without too many controversial candidates and unnecessarily overdramatic moments, this year’s Producer 101 is simple and condensed. The rules of the competition also becomes tougher. Instead of 11 candidates will be chosen to form the ultimate girl group, now only 7 people will be selected in season 3. Read More on Entertainment Capital