Local Comedy Film ‘Big Red Envelope’ Tops Weekly Box Office
After debuting for one week, the local romantic comedy film “Big Red Envelope” beats Andy Lau’s crime thriller “Shock Wave 2” and tops Chinese weekly box office for the first time. According to data from ticketing platform Maoyan, “Big Red Envelope” has raked in more than 95 million yuan since its debut on Jan 22. The well-received “Shock Wave 2” came in second with a 73 million yuan ticket sales in the past week. The 2021 first blockbuster, “A Little Red Flower”, held third place, which has taken in a cumulative total of over 1.35 billion yuan so far. Overall, Chinese mainland film market pulled in over 396 million yuan (around $61.3 million) last week. Read more CGTN
Three Top Marketing Trends for the Year of the Ox
As the biggest holiday on the Chinese calendar, the Lunar New Year (also known as the Spring Festival) is a major time for brands to cement their relationships with consumers with major marketing campaigns that reflect social traditions both old and new — from limited-edition products splashed in the lucky color red and incorporating the year’s zodiac animal motifs and content that explores the themes of family gatherings to digital cash giveaways and casual games created especially for the holiday. Below, we share some of the key trends of this holiday season, most of which will continue to have an impact throughout the year and beyond. Read more Content Commerce Insider
