Headlines from China: iQiyi Promotes ‘Bohemian Rhapsody’ with An Interactive Trailer

iQiyi Promotes ‘Bohemian Rhapsody’ with Interactive Trailer

After a successful theatrical run in China through the country’s National Alliance of Arthouse Cinemas, award-winning American documentary Bohemian Rhapsody was just released on Chinese streaming platform iQiyi. The arthouse film went on to become the top 10 most popular films on iQiyi. The successful online debut are due to its Oscar buzz, decent box office as well as the interactive trailer made by iQiyi. This is the first time iQiyi promotes a film through this innovative approach. The trailer allows viewers to choose the storyline they want to see at each turning point, which creates a more engaging experience and encourages audiences to further explore the stories in the film. Read more on Ent Group

Jia Zhangke’s PYIFF to Showcase Chinese Films in Paris in June

Between June 19th and June 25th, China’s Pingyao International Film Festival will partner with French Film Company mk2 to present PYIFF in PARIS, a series of screenings of Chinese films from previous PYIFF selections. Cast and crew members of the showcased films will attend the screenings to meet the audience. The six films in the lineup include The Crossing, Youth, Crossing the Border-Zhaoguan, Where Has Time Gone, Three Adventures of Brooke and A Walker in Darkness. All the films focus on the past or present of Chinese society, which will give viewers in Paris an opportunity to learn more about China from different angles. Read more on MTime

Oscar Winner ‘Free Solo’ to Release in China

It has been confirmed that the 2018 American documentary film Free Solo will be released in China, although a release is yet to be announced. Directed by Elizabeth Chai Vasarhelyi and Jimmy Chin, the film is the winner of this year’s Academy Award for Best Documentary. The film profiles rock climber Alex Honnold on his quest to perform a free solo climb of El Capitan in June 2017. Read more on Mtime