Headlines from China: Exclusive Interview with the Funder of the Film Marketing Agency Behind “The Sleuth of the Ming Dynasty”

 

Exclusive Interview with the Funder of the Film Marketing Agency Behind “The Sleuth of the Ming Dynasty”

Produced by Jackie Chen, the web series “The Sleuth of the Ming Dynasty” is drawing a lot of attention lately on the Internet. Its success cannot be separated from the few innovative marketing campaigns conducted by the young film marketing agency Xiaochen Culture. As one of the rising marketing companies in China, Xiaochen Culture is behind many well-known films and TV series such as “Medical Examiner Dr.Qin”, “The Wandering Earth”, and “Judge Archer”. Read more on Yiqipaidianying

A Complete Breakdown of 17 Film Companies’ Performance in Q1

17 major players in Chinese film industry released their Q1 performance reports. In a situation where the industry overall has witnessed over 5000 film and TV companies dissolved their businesses in the past three months, these leading companies are all experiencing a lackluster, if not troubling business performance. Among them, only Beijing Enlight Media, Perfect World, Mango Excellent Media, Hualu Baina Film and Huace Film were able to maintain a profitable quarter, all the other 12 film companies have recorded negative profits in Q1. Read more on Entertainment Unicorn