Chinese Streamer iQiyi’s Originals Take Aim at Hollywood’s Fan Base
Amid this upsurge stands iQiyi (pronounced “I-chi-e”), one of the largest worldwide streaming platforms, with 106.2 million subscribers. Owned by Chinese tech giant Baidu and based in Beijing and Shanghai, the OTT streaming company recently opened its international headquarters in Singapore. The move is meant to solidify iQiyi’s global footprint in Southeast Asia, with a growing presence in North America and the Middle East to deliver Asian narratives globally. The Hollywood Reporter
How Gucci Establishes Long-Term Relationships With Chinese Celebrities
On October 22, Gucci made the announcement that young Chinese actor Xiao Zhan would be the house’s brand ambassador, which garnered substantial buzz from both the luxury industry and consumers. Gucci presented the announcement with a playful image series and a short video featuring Xiao wearing Gucci Tailoring and other statement ready-to-wear pieces and accessories, including the brand’s Horsebit 1955 shoulder bag. Jing Daily
